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5.0 - 10.0 years
0 - 0 Lacs
Ghaziabad
Work from Office
Role Overview Were seeking an experienced Digital Marketing Manager with deep expertise in Facebook Ads Manager and Google Ads. You will own end-to-end campaign strategy, execution, optimization, and reporting for our core products in the health & wellness category. Your goal will be to drive customer acquisition, improve ROAS, and scale campaignswhile collaborating closely with creative, e-commerce, and product teams. Role & responsibilities Preferred candidate profile Key Responsibilities Strategy & Planning Develop and maintain an overarching paid media strategy for Facebook (including Instagram placements) and Google (Search, Shopping, Display, YouTube). Conduct market research and competitor analysis to identify high-potential audiences and creative angles specific to health & wellness (e.g., honey-based supplements, herbal remedies). Define monthly/quarterly KPIs (CAC, ROAS, CTR, conversion rate) and outline roadmap to achieve revenue targets. Campaign Setup & Management Build, launch, and optimize funnel-based Facebook campaigns (awareness consideration conversion) tailored to each product (e.g., Walkwell Capsules for osteoarthritis, Whole Night Honey, and other products). Structure and manage Google Ads accounts: Search campaigns (branded vs. non-branded), Shopping, Display remarketing, and YouTube pre-roll ads. Implement UTM tagging and ensure proper integration with GA4, Facebook Pixel, and conversion API for accurate tracking. Creative Collaboration Partner with the design/content team to develop ad creative (static images, video ads, carousels) aligned with brand guidelines (e.g., Authentik Ayurveda logo, dark green natural aesthetics). Provide data-driven feedback on creative performance and drive A/B testing (e.g., headline variations, ad copy, thumbnail tests). Bid Management & Budgeting Allocate and manage monthly ad budgets (6–7-figure budgets in INR/USD) across channels, adjusting spend based on performance and seasonality (e.g., product launches, festive seasons). Leverage bid strategies (e.g., Target CPA, Maximize Conversion Value) and manual bidding where appropriate to hit efficiency goals. Audience Targeting & Segmentation Create detailed custom and lookalike audiences based on first-party data (email lists, purchase history) and interest/behavioral targeting relevant to natural health, Ayurveda, fitness. Set up dynamic retargeting flows on Google Display and Facebook to re-engage past website visitors, cart abandoners, and upsell opportunities (e.g., bundle Slim Honey + Ginger-Infused Honey). Performance Analysis & Reporting Generate weekly/monthly performance reports highlighting key metrics: ROAS, CAC, LTV payback, funnel drop-offs. Analyze data to uncover insights (e.g., which ad sets drive highest LTV customers vs. which creatives underperform) and recommend optimizations. Present findings to leadership team with straightforward next-step recommendations (e.g., increase budget on top-performing campaigns, pause non-effective SKUs). SEO & CRO Collaboration Work with the SEO specialist to align paid keywords strategy with organic efforts and capture incremental search demand. Collaborate with website/UX team to run landing page A/B tests, improve mobile conversion, and ensure Shopify/Amazon funnels are optimized for paid traffic. Stay Current & Innovate Keep abreast of the latest Facebook and Google Ads features, policy changes (e.g., restrictions around “aphrodisiac” claims for Whole Night Honey), and platform best practices. Pilot emerging channels or advanced tactics (e.g., Advantage+ Shopping Campaigns, Facebook Advantage+ Audiences, Google Performance Max) to gain competitive edge.
Posted 2 months ago
1.0 - 4.0 years
1 - 2 Lacs
Gurugram
Work from Office
Work: Develop online strategies for brand growth Optimize ads for maximum ROI Manage social media presence campaigns Increase website traffic through SEO tactics Monitor analytics & report insights Well, understand Online portals & Promotional value Annual bonus Health insurance
Posted 2 months ago
1.0 - 4.0 years
1 - 2 Lacs
Gurugram
Work from Office
Work: Develop online strategies for brand growth Optimize ads for maximum ROI Manage social media presence campaigns Increase website traffic through SEO tactics Monitor analytics & report insights Well, understand Online portals & Promotional value Annual bonus Health insurance
Posted 2 months ago
5.0 - 6.0 years
1 - 2 Lacs
Noida
Work from Office
VACANCY AT MS99 REALTY ASSOCIATES 1. SALES EXECUTIVE 2. TEAM LEADER 3. DIGITAL MARKETER Annual bonus Food allowance
Posted 2 months ago
3.0 - 6.0 years
3 - 5 Lacs
Mumbai Suburban, Bhayandar, Mira Road
Work from Office
Role & responsibilities 1 Assist in the development and implementation of comprehensive digital marketing strategies to support business objectives and enhance brand visibility. 2 Support the management and maintenance of the companys social media profiles and presence by creating and curating engaging content. 3 Help plan, develop, and execute digital marketing campaigns, including email marketing, SEO/SEM, social media advertising, and display advertising. 4 Monitor, analyse, and assist in reporting on the performance of digital marketing campaigns using tools like Google Analytics and social media analytics. 5 Provide support to the digital marketing team, aiding in campaign execution and contributing to their professional development. 6 Collaborate with cross-functional teams and external vendors to ensure alignment and consistency in messaging and campaigns. Preferred candidate profile 1. Bachelors degree in Marketing, Communications, or a related field. 2. Proven experience in digital marketing and social media management. 3. Strong understanding of digital marketing channels, tools, and techniques. 4. Proficiency in using social media platforms, Google Analytics, SEO tools, and other digital marketing software. 5. Excellent communication, writing, and editing skills. 6. Strong analytical skills and the ability to interpret data to make informed decisions. Perks and benefits 1. Great Accommodation. 2. Free Meals for Staff. 3. National Holidays Off. 4. Bonus.
Posted 2 months ago
2.0 - 5.0 years
6 - 10 Lacs
Bengaluru
Work from Office
- Coordinate all activities required to launch mobile advertising campaigns, including implementing creative, securing traffic supply, and interpreting insertion orders. - Track, measure, and analyze the performance of multiple mobile advertising campaigns simultaneously - Troubleshoot cross-functional stakeholders in case of any campaign related issues - Management of client expectations, communication and reporting metrics - Ensure successful fulfillment of all campaigns - Create and maintain documentation pertinent to the AdOps team - Reporting and month end reconciliation - Strong analytic skills, ability to work in fast paced environment, meticulous attention to detail, and digital advertising knowledge - Demonstrated trafficking experience on platforms like DCM, ZEDO, MEDIAMIND, CELTRA, FLASHTALKING, JIVOX or BONZAI etc. - Excellent client servicing, organizational, and communication skills - Excellent MS Excel skills - Must have experience with HTML5, JavaScript ads - Experience in creating Mobile Rich Media ads - Should know ad troubleshooting/testing on tools like Fiddler, Charles etc - Worked on SDK integration Apply Save Save Pro Insights
Posted 2 months ago
5.0 - 10.0 years
12 - 17 Lacs
Kolkata
Work from Office
Experienced in planning and executing performance marketing initiatives on Quick Com channels such as Swiggy, Blinkit and Zepto especially for Digital First Brands. Understanding and Experience of Cohort Targeting & Retargeting. Required Candidate profile Understanding & Experience of Brand Funnel on E Com (Impressions – CTR-ATC-Conversions) and handling Digital First Brands, that have built themselves through close partnerships with the E Com Channels
Posted 2 months ago
1 - 6 years
1 - 2 Lacs
Ghaziabad, Delhi / NCR
Work from Office
Fairbizps is selling medical , sports , and handicraft products on amazon, flipkart, meesho, ajio, jiomart etc etc. we need a sales manager who can increase our sales. the candidate must be well versed with latest marketing technique,
Posted 2 months ago
0 - 2 years
1 - 3 Lacs
Mumbai
Work from Office
We are seeking a creative and data-driven Digital Marketing Specialist to join our team. You will be responsible for developing, implementing, and managing marketing campaigns that promote our brand, products, and services.
Posted 3 months ago
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