Assistant/Deputy Manager - Digital Marketing

Position:

Location: Noida, New Delhi

Summary of Job :

The Assistant/Deputy Manager Digital Marketing will be responsible for strategizing, managing, and executing digital marketing initiatives to strengthen the online presence of AESs K12 schools and higher education institutions. The role focuses on promoting institutional branding, student engagement, and enrollment growth through effective digital media, SEO, and social media management.

Job Responsibilities :

Digital Campaigns

• Plan and execute digital marketing campaigns across Google Ads, Meta Ads, email, SMS, and other platforms.
• Optimize campaigns daily to generate quality leads and conversions for K12 schools and higher institutes.
• Align digital marketing plans with admissions cycles and academic outreach goals.

Social Media & Content

• Manage and grow official social media platforms (Facebook, Instagram, LinkedIn, YouTube, X, etc.).
• Create and schedule engaging content showcasing campus life, student achievements, events, and programs.
• Drive parent, student, and community engagement through innovative campaigns.

SEO & Website Management

• Improve organic traffic, search engine rankings, and visibility of K12 and higher ed websites.
• Collaborate with teams to design landing pages, microsites, and blogs optimized for user experience.
• Monitor analytics (Google Analytics, Search Console, Tag Manager, etc.) to guide improvements.

Analytics & Reporting

• Track ROI and KPIs of campaigns and report performance to management.
• Conduct trend analysis and recommend digital strategies to achieve enrollment targets.
• Manage budgets effectively based on campaign performance insights.

Innovation & Collaboration

• Explore and adopt new-age marketing tools including Generative AI to enhance efficiency.
• Collaborate with Principals, Admissions Teams, and Academic Heads to ensure campaigns support institutional objectives.

Job Knowledge (Prerequisites)

• Solid knowledge of website analytics tools (e.g. Google Analytics, Google Tag Manager, Facebook pixel, etc.).
• Search Engine Optimization (SEO) & Google Campaigns
• Familiarity with the technology and AI sector, understanding its influence on marketing.
• Expertise in digital marketing with a proven track record in driving revenue

Skills and Competencies Required:

• Expertise in digital marketing, SEO, SEM, and social media campaigns.
• Strong creative skills with ability to engage parents, students, and education stakeholders.
• Proven track record of lead generation and admissions-driven campaigns.
• Strong analytical and data-driven decision-making skills.
• Familiarity with education sector dynamics, especially K12 marketing cycles.
• Excellent communication and interpersonal skills.

Education Qualifications Required:

Bachelors/Master's degree in Marketing, Business, or related field.

Experience :

Must have 7-12 years of experience in similar role.