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Tata CLiQ Fashion
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Intern - Marketing (CRM)

Intern - Marketing (CRM)

Tata CLiQ Fashion

0 years

0 Lacs

mumbai metropolitan region

Posted:2 weeks ago| Platform:

Apply

Skills Required

marketing crm analyze design communication frequency segmentation personalization escalation content reports metrics

Work Mode

On-site

Job Type

Internship

Job Description

Goal of the project:

Supporting the Loyalty team with end-to-end marketing operations for our VIP (SELECT) customer base on the TATA CLiQ Luxury platform.

Deliverables:

Analyze existing SELECT customer demographics, behavior, and preferences to design an end-to-end campaign operations plan.
Identify gaps & redundancies in the existing process and identify opportunities for improvement.
Define communication rules: tone, frequency, segmentation, personalization, and escalation paths.
Collaborate with the content and design teams for streamlining are marketing campaigns and operations.
Ensure timely inputs from all category teams and strong inter department co-oridnation for smoother campaign operations
Raising briefs to design & content in-line with the business objectives
Meeting the TAT for any SELECT cohort customers issues (to only check the customer issue date and resolution date needs to be within the TAT) else highlight the same

Measure:

Creating reports with key metrics for below channels:
Emails
SMS
WA
In app
Natives
Daily campaign health reports
Daily target vs achievement trackers

Durations:

3 months

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Tata CLiQ Fashion

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Intern - Marketing (CRM)

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Intern - Marketing (CRM)