Influencer & PR Marketing Manager

Job Title: Influencer & PR Marketing Manager – RUMI Fine Fragrances

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About RUMI – Fine Fragrances

Role: Influencer / PR Marketing Manager

What You’ll Own

Key Responsibilities

• Identify, negotiate, and manage partnerships with creators, influencers, and tastemakers across beauty, lifestyle, luxury, and fragrance.
• Build a consistent pipeline of high-quality UGC — briefs, scripts, content calendars, and creative direction.
• Manage the complete influencer funnel: outreach, onboarding, content review, performance tracking, and post-campaign analysis.
• Develop and execute PR strategies to position RUMI as a global Indian luxury brand.
• Build and nurture relationships with media, editors, journalists, and relevant publication houses.
• Work closely with the founder and creative team to ensure the brand voice and aesthetic are consistent.
• Plan, execute, and manage social media content that authentically represents the brand’s spirit — aspirational, modern, sensory, and rooted in Indian artistry.
• Track metrics across social, influencer, and PR campaigns; optimise based on learnings.
• Stay on top of beauty/luxury trends, content formats, competitor movements, and cultural moments.
• Support launch campaigns, events, gifting initiatives, and collaborations.
  

What Makes You a Great Fit

• 4–5 years of experience in influencer marketing, PR, or social media for a D2C, beauty, fashion, or lifestyle brand.
• Strong network of creators, agencies, and media contacts (a big plus).
• Deep understanding of content, storytelling, trends, and what makes a brand culturally relevant.
• Taste-driven — you know what looks premium, what feels authentic, and what resonates.
• Excellent communication and relationship management skills.
• High ownership mindset; comfortable with fast-paced, startup-style execution.
• Passion for fragrances, beauty, or luxury branding is a bonus (and will definitely help).
  

What You’ll Get

• The chance to craft the cultural voice of a global Indian luxury brand from day zero.
• Freedom to create, experiment, and lead with creativity.
• A high-energy, collaborative team that pushes each other to be their best.
• Massive room for personal and professional growth.