Influencer Marketing Specialist

Duties and responsibilities

• Overseeing the development and implementation of all influencer campaigns from ideation to execution
• Set up and track Key Performance Indicators (KPIs) to measure the campaign’s success
• Serve as a liaison between our brand ambassadors/influencers and the marketing team
• Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns
• Cultivate professional partnerships with existing contacts
• Work with the marketing and design team to post influencer content on social media platforms
• Research market data and trends to establish best practices related to influencer campaigns
• Generate and present reports on campaign performance
• Keep up-to-date with the latest trends on social media and in the influencer community to provide recommendations for future campaigns
• Work closely with the content team for creative influencer scripts

Desired Candidate Profile

• 1-2 years experience in the field
• Excellent communication and relationship-building skills
• Should have attention to details
• Should have good work ethics and calm attitude
• Ability to work with multiple stakeholders/ external agencies including creative
• Digital media understanding, planning and evaluation
• Strong creative sensibilities
• High ownership and passion
• Creative Mindset