Influencer Marketing Manager

Role Overview: As an Influencer Marketing Manager at Finvasia, you will play a crucial role in executing influencer campaigns, building brand partnerships, and driving engagement across various social media platforms. With your 4-5 years of experience, you will be responsible for identifying and collaborating with influencers to promote our products/services, managing end-to-end campaign execution, and analyzing campaign performance to ensure optimal results. Key Responsibilities: - Develop and implement influencer marketing strategies aligned with brand goals to drive engagement, awareness, and conversions. - Understand influencers, category, scripting, and stay updated with regulations by ASCI. Draft guidelines for influencers for smoother flow. - Identify and establish relationships with relevant agencies and influencers across platforms like Instagram, YouTube, etc., ensuring alignment with brand values and target audience. - Work closely with influencers to co-create authentic content that resonates with the audience and drives desired actions. - Oversee the execution of influencer campaigns, from planning and briefing influencers to monitoring content and ensuring timely delivery. - Analyze campaign performance metrics (reach, engagement, ROI, leads, etc.), provide actionable insights, and optimize future campaigns for better results. - Build long-term relationships with influencers, turning them into brand advocates to continuously support the brand's messaging. - Collaborate with creative, PR, and paid media teams to align influencer campaigns with overall marketing strategies and initiatives. - Stay well-versed with SEBI/RBI guidelines on fin-influencers. Qualifications Required: - 5 years of hands-on experience in influencer marketing. - Strong knowledge of social media platforms and influencer trends. - Proven experience in building relationships with influencers and managing influencer campaigns. - Excellent communication, negotiation, and interpersonal skills. - Ability to analyze data and report on the success of campaigns, adjusting strategies as needed. - Strong project management skills with the ability to multitask and meet deadlines. - Experience with influencer marketing tools and platforms (e.g., Upfluence, AspireIQ, etc.) is a plus. (Note: The company details were not provided in the job description),