Influencer Marketing Executive

Location:

Experience:

Professional Summary:

YouTube & Instagram

Core Competencies:

• YouTube & Instagram Campaign Execution
• Creator Outreach & Relationship Building
• Campaign Coordination & Support
• Performance Monitoring & Basic Reporting
• Influencer Platform Management
• Content Brief Creation & Communication
• English Communication (Fluent) + any Indian language

Key Responsibilities:

• Support

  end-to-end influencer campaign execution

  for brands across entertainment, lifestyle, tech, and other verticals under senior team guidance
• Conduct

  creator outreach and initial communication

  , including identifying potential influencers, sending collaboration proposals, and maintaining creator databases
• Assist in

  campaign briefing and coordination

  with creators, ensuring clear communication of brand requirements and deliverables
• Monitor campaign timelines and follow up with creators to ensure timely content delivery and compliance with brand guidelines
• Track and compile

  basic performance metrics

  from YouTube and Instagram analytics to support campaign reporting
• Maintain organized records of creator contacts, campaign details, and performance data using project management tools
• Support

  client communication

  by preparing status updates, creator lists, and campaign progress reports
• Assist in identifying trending creators and emerging platforms for potential brand partnerships
• Coordinate with internal teams including creative, account management, and operations to ensure smooth campaign execution
• Help ensure legal compliance by tracking disclosure requirements

Required Skills & Qualifications:

• Fluency in any one Indian langauge

  Hindi or Kannada or Tamil or Telugu or Malayalam (mandatory)

  and English — strong verbal and written communication skills

• 2 years

  of experience in influencer marketing
• Understanding of social media platforms, particularly YouTube and Instagram
• Basic knowledge of influencer marketing metrics and campaign performance tracking
• Strong organizational skills and attention to detail
• Ability to work collaboratively in a team environment while taking initiative on assigned tasks
• Proficiency in Google Workspace, Excel, and willingness to learn influencer marketing platforms
• Bachelor's degree in Marketing, Communications, or related field preferred

What We're Looking For:

• Someone eager to grow their career in influencer marketing with strong foundational experience
• A team player who can work independently on routine tasks while collaborating effectively with senior team members
• Strong interpersonal skills for building relationships with creators and supporting client communications
• Analytical mindset with ability to interpret basic campaign performance data
• Creative thinking and passion for social media trends and creator content