Influencer Marketing Coordinator

About Us:

Roles & Responsibilities:

• Identify, evaluate, and engage influencers across relevant platforms.

• Build and nurture relationships with both existing and new influencers.

• Secure partnerships via barter or paid collaborations, handling negotiations and formal agreements.

• Actively track and respond to DMs on our brand page to identify potential barter collabs.

• Connect with loyal/repeat customers to gather authentic brand testimonials.

• Maintain a well-organized database of all influencers and ongoing collaborations.

• Serve as the main point of contact for influencers—resolving queries, managing budgets, and ensuring smooth campaign execution.

• Stay up to date with influencer trends, platforms, and emerging content creators.

• Define performance metrics, assess campaign success, and adapt strategies accordingly.

• Research industry trends, competitors, and audience behaviours to improve influencer outreach and effectiveness.

• Participate in relevant events to grow the network and support business goals. 

Requirements:

• 2-3 years of experience in influencer or digital marketing.

• Strong understanding of influencer dynamics across social media platforms.

• Excellent communication, negotiation, and relationship-building skills.

• Analytical and data-driven decision-making ability.

• Creative problem-solver with a pulse on industry trends.

• Familiarity with influencer marketing tools and disclosure guidelines. 

Why Join Us?

India’s fastest-growing D2C brand in wellness

dynamic, fast-paced environment

Ownership & growth opportunities

• Competitive salary + perks in a high-impact role

future of innovative health & wellness products