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Influencer Marketing - Associate

Influencer Marketing - Associate

Paytm

1 - 3 years

1 - 4 Lacs

hyderabad chennai bengaluru

Posted:2 weeks ago| Platform:

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Skills Required

influencer marketing distribution marketing campaigns retention digital marketing branding business development advertising marketing management fintech financial services sales brand management promotions atl social media marketing btl creativity

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the team: This team involves in making a difference. A lot of contingency and new challenges are encouraged within the team to do stuff that is meaningful for those we serve. We are successful, and our successes are rooted in our people's collective energy and unwavering focus on the employees, and that's how it will always be change management in Social Media.

About the role We're looking for a highly motivated and experienced Influencer Marketing Associate to drive the growth and success of our influencer and ambassador initiatives. In this role, you will be instrumental in expanding our reach, fostering strong creator relationships, and ensuring high-quality content that resonates with our target audiences across various markets.

Key Responsibilities-

1) Manage growth of Ambassador programs across key metrics of: influencers, engagement, views, reach, quality content and overall retention.

2) Review and approve influencer lists, scripts , video content, and live campaign links

3) Liaison between Paytms internal teams and the influencer ecosystem for seamless resolution of operational issues

4) Expand reach across Tier 1, 2, and 3 markets with tailored creator mixes.

5) Help increase brand recall TOMR

6) Ensure activation of top ambassadors for special campaigns

7) Create a frictionless creator experience to support long-term relationships.

Location - Chennai, Bangalore, Hyderabad, Cochin

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Influencer Marketing - Associate