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Adfactors Pr
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Influencer & Key Opinion Leader

Influencer & Key Opinion Leader

Adfactors Pr

3 - 5 years

4 - 7 Lacs

mumbai new delhi bengaluru

Posted:1 hour ago| Platform:

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Skills Required

innovation influencer marketing infographics reputation management media financial services public relations content strategy marketing linkedin marketing b2b marketing leadership social media marketing content marketing digital transformation

Work Mode

Work from Office

Job Type

Full Time

Job Description

Analyze search and social media data, undertake industry research, understand the clients reputation opportunities and challenges, and create data-driven, counsel-led, impact-focused digital reputation solutions, with a focus on LinkedIn.

Create a LinkedIn-first content strategy to create, curate, and cross-post long-form content for the company page and key CXO, employee, and influencer profiles.

Create infographics, carousels, videos, and newsletters to present complex facts and narratives in a compelling and engaging manner.

The content will link the companys initiatives to larger narratives around nation-building, ESG/ sustainability/ social impact/ governance, purpose/ leadership/ culture/ diversity, and digital transformation/ innovation/ market disruption.

Convert press releases into multimedia press kits with infographics, visual summaries, LinkedIn/ Twitter copies, and video interviews.

Map online journalists, digital content creators, and key opinion leaders with influence around niche topics and industries, build relationships with them, and engage them in advocacy programs for our clients.

Map and track reputation risks to our clients, create risk preparedness plans, and manage crisis situations and incidents for our clients.

About the Role

We are looking for

Influencer Relations professionals

with

3-5 years

of experience to work with some of our digital teams in Mumbai, Delhi, and Bengaluru. They will:

Understand the clients reputation challenges and opportunities, map the media and conversation ecosystem in which the client is situated, and create an influencer relations strategy based on it.

Map online journalists, digital content creators, and key opinion leaders with influence around niche topics and industries, based on client needs.

Build relationships with a broad network of online journalists, digital content creators, and key opinion leaders with influence around niche topics, languages, or locations.

Work with online journalists, digital content creators, and key opinion leaders to co-create and distribute content, with a focus on YouTube, LinkedIn, and Twitter.

Required Skills

Experience in content marketing, social media marketing, and influencer marketing, with a focus on online media relations, reputation management, B2B marketing, and LinkedIn marketing.

Experience in working with complex businesses like infrastructure, energy, healthcare, financial services, and education and new economy businesses like FinTech, HealthTech, EdTech, and EnterpriseTech.

At least some digital agency experience and ideally some experience in public relations agencies.

A track record of stability and demonstrated growth in previous roles and an intention to build a long-term career with us.

Strategic and digital acumen, critical thinking, creativity, self-motivation, time management, and eagerness to learn new skills and mindsets

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