• Own pipeline goals from inbound-led sources, working across both paid and organic initiatives.

• Plan and execute weekly deliverables across key demand-gen levers - prioritizing speed, quality, and downstream impact.
• Refresh and optimize web pages, landing journeys, and discoverability signals to improve traffic and conversion.
• Roll out structural SEO/AEO improvements: think schema, freshness, interlinking, page experience.
• Track top-of-funnel and pipeline KPIs, ensuring clean attribution and shareable insights.
• Coordinate across content, design, and dev to ship campaigns and experiments quickly.
• Research and unlock underutilized discovery surfaces where our ICP hangs out and build systems to capture them.

• Build repeatable motion for outreach, mentions, and visibility across trusted third-party sources.

This role would be a great fit for you, if:

• You have 2-5 years of inbound or growth marketing experience, preferably in SaaS or B2B.

• You’re biased toward action and move work forward without hand-holding or long strategy cycles.
• You’re familiar with how pipeline gets generated across search, content, and paid but you obsess more about execution than theories.
• You can balance short-term experiments with long-term SEO/AEO projects - and track performance across both.
• You’re organized, self-driven, and comfortable managing 5 to 6 workstreams in parallel.

• You write clearly and crisply, and you can adapt tone depending on the audience - whether it’s a CTA or an outreach email.

• You bring curiosity and pride to your work, and you like being in control of the levers that drive revenue.