In film - Brand Partnerships & Alliances

Manager/ Sr. Manager - Brand Entertainment

About us

ITW Playworx

Our Network

Location: Mumbai

Reporting – Business Director – Branded Entertainment

Purpose of the role

The person will be responsible to generate revenue for various film projects via In-Film branding, various strategic associations, barters and tie-up with various Brands, Media and Celebrities.

Roles and Responsibilities

In-Film Branding

·        Responsible to build network and relations with various brands, media and celebs to be                                        able to approach them for In-Film Branding and/or Covert Advertising.

·        Understand a project, evaluate, build a strategy and set revenue target for the project.

·        Responsible to implement the strategy for In-Film Branding, Strategic associations,                                                                                                             barters and tie-ups.

·        To Approach Pan India clients/brands across categories to generate revenues through

·        Business Development by selling In Film Advertising, Co Movie Associations, Music and Web Series.

·        Independently manage daily client outreach, including but not restricted to cold calling and in person meetings.

·        Identify and analyze advertising market information/trends and potential leads to associate with movies, music and web series.

·        Coordinate closely for pre and post sales executions with clients, directors, producers

and internal teams, colleagues, manager for smooth deal executions.

·        On ground activations, Events, Road shows, Media Tie ups and execution thereof.

·        Any other task as required to be executed while a project is on, or as specified by your

manager from time to time.

People Management

Need to manage and get work done with Producers, Directors and their representatives.

Required to build great rapport with all Brands, Key resources and all strategic partners

of various projects.

Reporting and MIS

Report on weekly, monthly film moments and revenue generated.

Reports on industry trends and market developments

Any other report as required by management from time to time.

Minimum Qualification

·        Graduate/Postgraduate from a reputed Institute

·        5- 8 years of relevant work experience in the Media industry

Desired Skills

·        An astute salesperson having strong hold over branded content/ media sales/  sponsorship sales in the Media Industry.

·        Proven track record in all facets of business development, coupled with extraordinary

client relationship/client database.

·        Must have extensive industry experience and business insight, which is utilized to create optimal strategies for the future growth of the company.

·        Exhibits strong interpersonal skills to communicate and maintain excellent client relationships.