Healthcare Specialist

As a Marketing Automation Specialist, you will play a crucial role in improving marketing efficiency and effectiveness through the use of automation tools. You will be responsible for designing, implementing, and optimizing automated marketing workflows across various channels to ensure targeted messaging reaches the right audience at the right time. Collaboration with marketing, sales, and analytics teams will be essential to support business growth and maximize the return on marketing investments. Your key responsibilities will include: - Setting up and managing automated email campaigns, lead scoring, and customer segmentation - Monitoring campaign performance, analyzing data, and deriving actionable insights to enhance marketing strategies - Ensuring that automation workflows adhere to brand guidelines, compliance requirements, and organizational objectives - Integrating automation platforms with CRM systems, website analytics, and other marketing tools to maintain data consistency and streamline reporting - Continuously evaluating marketing processes to identify areas for improvement and testing messaging, workflows, and audience targeting To qualify for this role, you should have: - A Bachelor's degree in marketing, business administration, communications, or a related field - A strong understanding of marketing automation platforms such as HubSpot, Marketo, Pardot, or similar - Knowledge of CRM systems, email marketing, lead nurturing, and customer segmentation - An analytical mindset to interpret campaign performance metrics and optimize strategies - Proficiency in data analysis, reporting tools, and marketing technology integrations - Strong organizational skills and attention to detail for managing multiple campaigns simultaneously - Effective communication and collaboration skills to work with cross-functional teams - Understanding of compliance and data protection requirements in marketing activities - Ability to adapt to evolving marketing trends, technologies, and best practices The ideal candidate for this position is detail-oriented, analytical, and creative, capable of leveraging marketing automation to enhance engagement, efficiency, and measurable results. This role presents an opportunity to improve campaign performance, support business objectives, and contribute to a data-driven marketing strategy.,