LumiPath, Inc.

Marketing Automation Specialist Role Description: The Marketing Automation Specialist plays a key role in enhancing marketing efficiency and effectiveness by leveraging automation tools and technologies to streamline campaigns, nurture leads, and improve customer engagement. This position focuses on designing, implementing, and optimizing automated marketing workflows across multiple channels, ensuring that messaging reaches the right audience at the right time. The specialist collaborates with marketing, sales, and analytics teams to support business growth and maximize return on marketing investments. Responsibilities include setting up and managing automated email campaigns, lead scoring, and customer segmentation. The role involves monitoring campaign performance, analyzing data, and generating actionable insights to optimize marketing strategies. The Marketing Automation Specialist ensures that automation workflows are aligned with brand guidelines, compliance requirements, and organizational objectives. They also assist in integrating automation platforms with CRM systems, website analytics, and other marketing tools to maintain data consistency and streamline reporting. The position requires ongoing evaluation of marketing processes to identify opportunities for improvement, including testing messaging, workflows, and audience targeting. By leveraging automation tools effectively, the specialist helps increase efficiency, improve lead conversion, and enhance the overall customer experience. Qualifications: Bachelor’s degree in marketing, business administration, communications, or a related field Strong understanding of marketing automation platforms (e.g., HubSpot, Marketo, Pardot, or similar) Knowledge of CRM systems, email marketing, lead nurturing, and customer segmentation Analytical mindset with the ability to interpret campaign performance metrics and optimize strategies Proficiency in data analysis, reporting tools, and marketing technology integrations Strong organizational skills and attention to detail for managing multiple campaigns simultaneously Effective communication and collaboration skills to work with cross-functional teams Understanding of compliance and data protection requirements in marketing activities Ability to adapt to evolving marketing trends, technologies, and best practices The ideal candidate is detail-oriented, analytical, and creative, capable of leveraging marketing automation to drive engagement, efficiency, and measurable results. This role provides an opportunity to enhance campaign performance, support business objectives, and contribute to a data-driven marketing strategy.