Head Trade

As a Trade Head for the DRL Nestle JV ,the incumbent will be responsible for developing and executing effective trade strategies to setup distribution, maximize revenue, and ensure optimal brand presence across all trade channels. This role requires strong leadership, strategic thinking, and operational execution to drive business growth.

Main Responsibilities

• Design Trade Channel Strategy (Traditional & Organized) and sharp Implementation plan for 3-4 Nutrition categories. Liaison closely with the Demand teams Prescription and consumer
• Detail route to market and Channel wise KPIs, ensuring Execution excellence
• Build an Annual Operating Plan and design Infrastructure and Sales Budgeting.
• Design & implement Trade and Channel programs- Stockists, Perfect store design and Shopper programs
• Build models for alternative distribution channels for new markets and develop a consumer stockiest network and drive automation
• Data-Driven Decision Making
• Analyze sales data, market trends, and customer feedback to identify growth opportunities.
• Use insights to refine trade strategies and improve market penetration.
• Liaison to build emerging offline channels & incorporate in the larger Infrastructure network
• Stakeholder Management Collaborate with existing teams in parent entities including teams like Trade (GT, MT & Organized Pharmacy) Team, Shopper Marketing, Customer marketing team,etc
• Current Team Customer Marketing / Modern Trade KAM + Work closely with the Sales Manager and a 150+ member team to implement the sales plans.

Qualifications

• Education:

  MBA/PGDM in Sales, Marketing, or related field.

• Experience:

  12-15 years of experience in trade marketing, sales, or channel management, preferably in FMCG, Pharma, or Nutrition industries.
• Prior Experience in Distribution Setup with a proven track record in managing large-scale trade operations and Sales Development preferably in Food, Nutraceuticals, Personal care

Skills & Competencies

• Strong analytical and strategic planning skills.
• Excellent communication and negotiation abilities.
• Proficiency in trade marketing tools and sales analytics software.
• Ability to manage diverse stakeholders and build long-term partnerships.