Head of Marketing & Creative – Luxury Wellness Meal Prep
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About the company
Methodology and Maison Methodologie have redefined the intersection of luxury and results-driven wellness. Our brands serve ambitious, high-achieving professionals who come not just for gourmet, beautifully crafted meals, but for programs that deliver real, lasting transformation. While our aesthetic and experience are rooted in luxury, our reputation is built on tangible results—better health, sustainable weight management, and disciplined, inspired living.
The Role
Our CEO has built Methodology and Maison Methodologie on the belief that real well-being is where luxury and results meet. Though our brands exude high-end, sensory appeal, our clients are drawn to us for the measurable, lasting transformation they see from our science-driven programs. We need a marketing leader who can create desire through storytelling and brand experience while grounding every campaign in tangible performance.
As Head of Marketing & Creative, you'll be entrusted with evolving two disruptive brands and architecting strategies that drive results: from accelerating US subscription growth to launching exclusive drops that inspire and deliver client success stories. You will lead all aspects of marketing, performance, and creative direction, uniting a talented, global team under a common vision.
What You'll Be Responsible For
Strategy & Brand Building
- Design and execute a holistic, data-informed marketing roadmap to drive US subscription and D2C expansion, with an emphasis on California's luxury consumer.
- Architect and launch exclusive menu drops campaigns, new products, and future verticals that blend inspiration and impact.
- Deeply understand our various audience personas, shaping content and campaigns that motivate action and transformation.
Performance Marketing & Optimization
- Oversee paid acquisition campaigns across Meta and Google and improve efficiency.
- Own and optimize the full marketing funnel: ad performance, site conversion, email/SMS, and LTV.
- Build data pipelines and dashboards to drive smarter creative and budget decisions.
- Unlock other marketing channels with quick payback rates.
Social Media Growth & Community
- Lead organic content and growth across Instagram, TikTok, and YouTube.
- Build content that forges deep emotional connection and brand loyalty.
- Nurture a community that feels personal, elevated, and like something to be part of.
Team Leadership & Systems
- Lead a globally distributed marketing team and partner agencies with vision and discipline.
- Build repeatable systems that ensure every piece of content meets performance and aesthetic standards.
- Establish weekly sprints, testing calendars, and creative review cycles.
- Provide clear creative briefs and high-touch feedback to raise the quality of output over time.
Creative Direction
- Guide creative production across content, campaigns, and web—including photo/video shoots in London, Los Angeles, and remotely.
- Maintain a high standard of visual branding that drives performance, not just aesthetics.
- Continuously test and refine creative to improve conversion rates and brand affinity.
Copywriting & AI Integration
- Write or edit high-impact copy across ads, emails, site, and product launches.
- Use advanced AI tools for creative ideation, image/video creation, and workflow automation.
- Scale content production without sacrificing elegance or nuance.
What Sets You Apart
- You've led marketing and social growth for at least 3 premium or luxury brands, ideally in wellness, food, beauty, or fashion.
- You're a strategic operator who thrives in execution—you catch small details and push the big picture forward.
- You have a refined eye for luxury aesthetics and understand how to turn content into both community and conversion.
- You've led global, remote teams and worked cross-functionally with creatives and performance marketers.
- You understand how to build emotional brand loyalty, not just traffic.
- You're AI-native and systems-minded, with a bias for action and iteration.
- You're available for flexible hours across California, the Philippines, London, Paris, and Barcelona.
- You're passionate about luxury, wellness, nutrition, fine dining, or beauty—and thrive building a brand in this space.
- Exceptional fluency in English, with the ability to write, edit, and present at a native-speaker level.
You'll Thrive In This Role If You...
- Operate with urgency, clarity, and high aesthetic standards.
- Know how to take a founder's vision and build systems that scale.
- Are effective, driving actual revenue, margin, and brand equity—not just "busy."
- Balance obsession with detail and conversion, while holding space for beauty and emotion.
- Have an emotional understanding of the community we serve—and why our brand matters to them.
- Have high calendar discipline and can navigate between strategic planning and ground-level execution.
- Value clarity, hospitality, and first-principles thinking in everything you do.
Ready to Lead?
We’re not looking for someone to "run marketing." We’re looking for someone to own it. Build it. Scale it. Apply now and show us what you'd do with the keys.
