Head of Digital Marketing (Ed-Tech)

15 years

0 Lacs

Posted:1 week ago| Platform: Linkedin logo

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Job Type

Full Time

Job Description

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About the Role

Head of Digital Marketing

digital platforms, SEO/SEM, paid marketing, and brand strategy

Key Responsibilities

  • Develop and execute comprehensive

    360° marketing strategies

    (Digital, ATL, BTL, TTL).
  • Lead brand positioning, campaign management, and customer acquisition strategies.
  • Own and optimize marketing budgets across online and offline channels.
  • Drive

    performance marketing

    through SEO, SEM, paid media, affiliates, remarketing, and partnerships.
  • Manage

    web, CRM, and marketing automation tools

    (HubSpot, Salesforce, Zoho, etc.).
  • Collaborate with

    sales, product, and business leadership

    to maximize ROI.
  • Build strong customer personas and analytics-driven strategies for precise targeting.
  • Oversee

    creative, content, and communication

    consistency across all touchpoints.
  • Drive

    offline marketing initiatives

    including events, BTL activities, and community programs.
  • Lead, mentor, and inspire a high-performing marketing team.

Desired Candidate Profile

progressive marketing experience in Ed-Tech industry

Head of Marketing / Sr. Digital Marketing Manager

digital and performance marketing campaigns

Google Ads, Analytics, SEO tools, social platforms, CRM & automation tools

affiliate marketing, webinars, and BTL activations

✅ Excellent leadership skills with the ability to manage large teams and cross-functional stakeholders.

Analytical mindset

✅ Excellent communication skills (verbal & written).

B.Tech / MBA

global online learning/training businesses

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