Head of Digital & Brand Marketing
Location: New Delhi (Full-time, remote with overlap to U.S. hours)
About Delara Home
Delara Home (www.delarahome.com) is a U.S.-based premium home essentials brand focused on sustainable luxury. We offer organic bedding, comforters, bath textiles, and rugs across D2C stores, Amazon, and leading retail partners. Our vision is to become a leading premium home brand combining luxury design, functionality, and sustainability.
Role Overview
Head of Digital & Brand Marketing
central hub
Key Responsibilities
Marketing Strategy & Execution
- Work closely with the key company executives to translate brand vision into actionable digital campaigns.
- Manage channel strategies across SEO, SEM, Amazon PPC, social, influencer, email, and PR support.
- Ensure consistent luxury brand storytelling across all platforms.
Agency & Partner Management
- Oversee SEO, SEM, PR, Amazon, and social media agencies.
- Set clear goals, track performance, and consolidate reports.
- Act as the single point of contact between the founder and agencies.
Content & Brand Voice
- Coordinate blog writers, social calendars, influencer partnerships, and affiliate programs.
- Review and refine content for tone, accuracy, and brand alignment.
- Support PR partners with content, product assets, and messaging.
Analytics & Reporting
- Consolidate reporting from Shopify, Amazon, SEO tools, and ad platforms.
- Provide weekly and monthly performance reports with actionable insights.
Influencer & Affiliate Growth
- Develop and manage influencer and affiliate programs.
- Build consistent collaborations that drive traffic, awareness, and conversion.
Cross-Team Collaboration
- Work with the India back-office team for product launches, listings, and creative assets.
- Liaise with U.S. partners (PR & creative consultants) to fine-tune brand messaging.
Qualifications
- 5–8 years of marketing experience, ideally with
D2C brands targeting U.S./UK markets
(home, lifestyle, or consumer goods preferred). - Strong background in
digital performance marketing
(SEO, SEM, paid social, Amazon PPC). - Proven track record in managing
multiple agencies and freelancers
. - Excellent written and spoken English; ability to adapt content for premium/luxury audiences.
- Analytical mindset with proficiency in tools like Google Analytics, Looker Studio, SEMrush/Ahrefs, Meta Ads Manager, and Amazon reporting.
- Self-starter, capable of working independently and coordinating across time zones.
What We Offer
- Competitive salary with growth opportunities.
- Chance to lead the
entire marketing function
for a U.S. premium brand. - Work directly with the founder/CEO and key executives to influence brand positioning in the U.S. market.
- Clear career path into a
Global Marketing Director role
as the brand scales
