Head of Brand Strategy (Creatives)

About Faym

Faym is India’s fastest-growing content-commerce platform, powering creator-led sales across major e-commerce brands. We’re now setting up our first in-house creative division and looking for a leader who can build it from zero to one.

We need someone who can shape Faym’s brand identity, craft platform-first content strategies, build a strong creative team, and lead all creative efforts across brand, product, and marketing.

Role Overview

Head of Brand Strategy (Creatives)

Key Responsibilities

Creative Strategy & Brand Building

• Define and own Faym’s brand voice, visual identity, and storytelling frameworks.

• Build platform-specific strategies for Instagram, LinkedIn, YouTube, and emerging platforms.

• Lead content direction for brand awareness, product marketing, creator communication, and major campaigns.

Team Building & Leadership

• Build the creative team from scratch (designers, editors, writers, community).

• Set up workflows, creative processes, quality standards, and review systems.

• Mentor and upskill the team to deliver high-quality, fast-turnaround content.

Content & Campaign Ownership fo Partner Brands

• Lead ideation and execution of campaigns, social content, narratives, and creative assets.

• Oversee scripts, captions, creative briefs, product videos, and brand messaging.

• Partner with growth, product, and partnerships teams to align creative with business goals.

Product & Marketing Strategy

• Create creative strategies for Faym app marketing, product explainers, launch campaigns, retention communication, feature highlights, etc.

• Support Faym’s brand partners by designing high-level creative + campaign strategies when required.

• Build a consistent narrative that connects creators, brands, and the Faym ecosystem.

Skills & Qualifications

• 10-15 years

  i

  n brand strategy, creative strategy, or social/digital content roles.

• Strong understanding of storytelling, content formats, brand frameworks, and platform algorithms.

• Hands-on experience in content ideation, copywriting, scripting, or design/video basics.

• Experience building or scaling a creative team or agency pod is a major plus.

• Strong leadership, communication, and project management skills.

• Trend-aware, strategic, and outcome oriented mindset.