Head CRM

Lead Management & Conversion:

* Monitor daily inflow of leads from digital platforms, walk-ins, events, and referrals.

* Implement effective follow-up strategies to nurture cold, warm, and hot leads.

* Assign leads to the appropriate sales team and track progress until conversion.

Walk-in Generation Strategies:

* Plan and execute targeted tele calling and WhatsApp marketing campaigns to boost footfall.

* Strategize local-level initiatives (festive reminders, birthdays, anniversaries) to drive customer visits.

* Coordinate with the marketing team to align CRM efforts with promotions and events.

Sales Target Support & Alignment:

* Work closely with Area Sales Managers and showroom teams to align CRM activities with monthly sales targets.

* Analyze CRM reports to identify gaps in conversion and suggest corrective actions.

Customer Experience & Retention:

* Ensure every customer receives timely service, follow-ups, and post-purchase engagement.

* Oversee loyalty programs, referral tracking, and customer feedback loops.

* Build long-term CRM workflows to nurture high-value and repeat customers.

Reporting & Insights:

* Generate weekly and monthly CRM dashboards showing lead sources, conversion %, response time, etc.

* Share insights with leadership to support campaign planning and forecast sales trends.

Required Skills:

* Minimum 6 years of experience in CRM and Team handling

*Strong knowledge of CRM tools ( Zoho, Salesforce, or industry-specific CRM platforms).

* Ability to lead cross-functional collaboration between CRM, Sales & Marketing.

* Excellent communication and interpersonal skills.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Application Question(s):

• Do you have prior experience in jewellery industry?

Experience:

• Customer relationship management: 6 years (Required)

Location:

• Coimbatore, Tamil Nadu (Required)

Work Location: In person