At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets. As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm's products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty.The OpportunityWhen you join PwC Acceleration Centers (ACs), you step into a pivotal role focused on actively supporting various Acceleration Center services, from Advisory to Assurance, Tax and Business Services. In our innovative hubs, you’ll engage in challenging projects and provide distinctive services to support client engagements through enhanced quality and innovation. You’ll also participate in dynamic and digitally enabled training that is designed to grow your technical and professional skills.As part of the Alliances Marketing support team you lead the drive for strategic marketing alignment and operational excellence across alliance campaigns. As a Senior Manager you innovate processes, lead large projects, and maintain operational excellence while interacting with clients at a strategic level to drive project success. This role offers the chance to mentor a talented team, manage complex campaigns, and deliver impactful results that align with stakeholder priorities and firm-wide objectives.
Responsibilities
- Lead the development and execution of go-to-market strategies
- Collaborate with cross-functional teams to drive alignment and results
- Analyze market trends to identify growth opportunities
- Cultivate relationships with key stakeholders to enhance collaboration
- Innovate processes to improve operational effectiveness
- Provide strategic insights to guide decision-making
- Mentor and develop team members to enhance performance
- Maintain adherence to the firm's standards and guidelines
What You Must Have
- Bachelor's Degree
- 8 years of marketing, campaign management, or digital communications experience
- 6 years in leadership roles with global stakeholder alignment
- Oral and written proficiency in English required
- Exceptional proficiency in Salesforce, Einstein Analytics, Marketing Cloud, Workfront
- Significant knowledge of branding/compliance in a corporate setting
- Experience leveraging ChatGPT for content creation and daily tasks
- Strategic leadership and stakeholder influence skills
- People management and operational agility skills
What Sets You Apart
- 8-10 years of experience in marketing or campaign management
- 6+ years of experience in leadership roles
- Experience in strategic alliance marketing at a Big 4 firm
- Demonstrating strategic leadership and stakeholder influence
- Leading teams with clarity and empathy
- Excelling in decision-making and executive communication
- Managing escalations and driving continuous improvement
- Skilled in Salesforce, Einstein Analytics, and Marketing Cloud
