GTM BI Manager

Birdeye

6 - 11 years

25 - 30 Lacs

gurugram

Posted:3 weeks ago| Platform:

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Skills Required

analytical social media marketing operations international marketing microsoft forecasting analytics crm customer interaction salesforce

Work Mode

Work from Office

Job Type

Full Time

Job Description

The BI Senior Manager / Manager shall provide reporting and analytics support for management to gain insights that are backed by data.
Successful candidate is expected to have excellent business acumen, quantitative and technical skills, and can speak intelligently about the company s strategy and help us achieve operational excellence.
Provide reporting and analytics support to entire UK organization, the global BDR organization, and the broader Sales organization.
Monitor and manage key revenue and marketing funnel metrics to drive marketing spend efficiency revenue growth
Actively identify possible issues in the marketing funnel and collaborate with the leaders of marketing and sales to develop action plans.
Actively address areas for improvement in marketing procedures, data gathering, and analytical models
Co-lead the UK forecasting model and process, and create prediction models that campaign owners can utilize to calculate ROAS, CAC and payback period
Maintain marketing reports and use our data to communicate performance, areas for improvement, and shared achievements or failures.
Participate in building dashboards to transform huge datasets into insights that the marketing team can use for both proactive and reactive purposes.
Work closely with sales and marketing leaders on reporting and analysis needs
Work with Tableau Team and provide needed requirements and existing working reports to serve as guides for Tableau dashboard development
Develop and monitor periodic full funnel performance of the sales and marketing organizations
Perform ad hoc analysis as necessary to drive improvements in the customer success organization
Work synergistically with cross-functional partners and stakeholders

requirements

At least 6+ years of experience in Business Insights, Marketing Operations or Analytics, or Go-To-Market (GTM) Analytics with the ability to easily manipulate and combine massive data volumes from different Marketing data sources
Familiarity in several marketing attribution techniques
Hands-on experience in using Salesforce as CRM
Familiarity with marketing technologies, highly preferred
Experience with SQL, Python, Data Visualization (Tableau, Power BI) and machine learning a huge plus
SaaS, B2B experience particularly in a US-based multinational, a huge plus
BA or BS in a quantitative field (Business Administration, Marketing, Economics, Mathematics, Actuarial Science, Management Science, Finance, etc.)
High proficiency with Microsoft Word, Excel, and PowerPoint (or their G-Suite counterparts)
Excellent oral and written communication skills including listening and presentation skills
Ability to motivate change and influence individuals at all levels of the organization
Ability to assemble, interpret and apply critical thinking to data to help in decision-making
Ability to think and influence both at the strategic and execution level
Ability to efficiently prioritize multiple tasks and projects simultaneously
Self-motivated individual who is always looking for opportunities to optimize processes
Excellent communication skills and the ability to communicate data-driven stories to audiences of all levels
Results-driven, resourceful, inventive, meticulous, and well-organized
Strong analytical, organization, problem-solving and follow-through skills
Ability to craft a cohesive story and extract insights by working with data and numbers.
Ability to perform well in a fast-paced, high-growth, deadline-driven workplace.
Positive, can-do attitude
Strong attention to detai

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