Growth Strategy Manager

About MOBO Media

MOBO Media

We’re looking for a genuinely performance-driven Digital Performance & Growth Specialist to work across multiple areas of the business. Your primary focus will be lead generation for our vending division, while also supporting growth across our eCommerce and own-brand supplement channels.

This is a hands-on role for someone fast, commercially sharp, and accountable for real results — not just activity. You’ll own campaigns end-to-end, optimise continuously, and report weekly on performance.

Key Responsibilities

Paid Performance Marketing

• Plan, launch, and optimise

  Meta and Google Ads

  campaigns across lead gen and traffic objectives.
• Build and manage funnels for vending lead generation, including audience targeting, creative testing, and budget allocation.
  
• Monitor CAC, CPL, ROAS, CTR, CVR and improve based on performance data.
  

WhatsApp Marketing & Automation

• Set up and manage

  WhatsApp marketing journeys

  for lead nurturing and eCommerce engagement.
• Build automation flows tied to campaign activity (e.g., lead capture follow-up sequences).
  

Email Marketing

• Create, manage, and optimise

  email campaigns and flows

  in

  Klaviyo and/or Mailchimp

  .
• Improve lifecycle marketing performance (welcome flows, abandon cart, post-purchase, win-back).
  
• Segment audiences and A/B test subject lines, content, and offers.
  

Shopify & CRO

• Handle

  Shopify product setup

  (new products, pages, collections, upload structure).
• Drive

  CRO improvements

  to increase conversion rate, AOV, and retention.
• Implement landing page improvements aligned with paid traffic goals.
  

Amazon Seller Central Support

• Manage

  Amazon Seller Central basics

  , including listings, content updates, and optimisation.
• Support visibility and conversion improvements through keyword refinement and listing hygiene.
  

Social Media Execution

• Schedule and execute social content across platforms.
  
• Handle engagement and community interaction in line with brand tone.
  
• Coordinate social activity with paid campaigns and product pushes.
  

Blog & SEO Optimisation

• Upload and optimise blog posts (content provided).
  
• Improve on-page SEO: formatting, keywords, internal linking, metadata, and structure.
  
• Track SEO performance in line with broader growth goals.
  

Reporting & Campaign Management

• Deliver

  weekly KPI reporting

  across vending lead gen, eCommerce, and supplements.
• Maintain clear dashboards and insights on what’s working, what isn’t, and what’s next.
  
• Manage campaigns proactively and communicate outcomes with the team.
  

What Success Looks Like

• Steady improvement in vending lead volume and lead quality.
  
• Paid campaigns consistently improving CPL/CAC and ROAS.
  
• Email and WhatsApp flows contributing measurable revenue and conversion lifts.
  
• Shopify store conversion rates and AOV trending upward.
  
• Clear, reliable weekly reporting and performance ownership.
  

Requirements

• 2–4+ years in a

  performance marketing / growth role

  , ideally with both lead gen and eCommerce exposure.
• Strong hands-on ability in:
  

• Meta Ads Manager & Google Ads

• Klaviyo and/or Mailchimp

• Shopify product management + CRO fundamentals

• Comfortable setting up automation tools (WhatsApp, email flows, basic funnel logic).
  
• Working knowledge of SEO best practices and content optimisation.
  
• Ability to interpret data quickly and take decisive action.
  
• Strong ownership mindset: you measure yourself by outcomes.
  

Nice to Have

• Experience with Amazon Seller Central beyond basics.
  
• Familiarity with supplements, wellness, FMCG, or vending-related businesses.
  
• Creative instincts for ad angles, hooks, and rapid testing.
  

Traits We’re Looking For

• Performance-obsessed:

  you care about results and numbers, not vanity metrics.

• Fast and hands-on:

  you launch quickly, learn quickly, and iterate constantly.

• Accountable:

  you own outcomes end-to-end and don’t need chasing.

• Multi-channel thinker:

  you connect paid, email, content, and CRO into a coherent growth engine.

• Commercially aware:

  you understand what drives profit, not just traffic.

What We Offer

Joining MOBO Media means becoming part of a forward-thinking, collaborative team that values innovation and professional growth.

• Work on

  diverse, international campaigns

  that challenge and inspire you.
• A creative environment where your ideas and insights are valued.
  

• Opportunities for continuous learning and skill development

  through internal and external resources.
• Flexible working hours and supportive team culture.