Growth Strategy (AlcoBev)

Must have skills:

• Deep expertise in the Alcoholic Beverages (AlcoBev) industry , including market dynamics, regulations, and commercial processes


• Experience in Route-to-Market (RTM), Distribution & Trade Management, Revenue Growth Management (RGM), and Pricing Strategy within AlcoBev


• Strong understanding of excise laws, taxation structures, and state-wise regulatory frameworks for alcoholic beverages


• Experience in working with distributors, wholesalers, and on-trade/off-trade channels


• Ability to design and implement growth strategies for sales, channel expansion, and brand portfolio optimization

Good to have skills:

• Exposure to digital commerce, D2C models, and omnichannel strategies in the AlcoBev industry


• Familiarity with Distributor Management Systems (DMS), CRM, Trade Promotion Management (TPM), and pricing tools


• Understanding of data analytics, demand forecasting, and AI-driven sales strategies

Experience:

• Minimum 8-12 years of experience, with at least 5+ years of hands-on experience in the AlcoBev industry or in Consulting with experience in the AlcoBev industry


• Prior experience in sales, distribution, pricing, or regulatory functions at a leading AlcoBev company or consulting firm (worked on alcobev projects)


• Exposure to state-wise regulatory challenges, distributor models, and licensing processes

Educational Qualification:

• MBA from a Tier 1 Business School

Job Summary:

As a Manager in Growth Strategy (AlcoBev), you will work with global and regional Alcoholic Beverage companies to develop market expansion strategies, optimize route-to-market models, and enhance commercial processes.

You will be responsible for solving complex industry challenges, driving regulatory compliance strategies, and improving distributor management and trade effectiveness. Your role will involve working closely with senior stakeholders across sales, marketing, and supply chain functions to create data-driven, scalable growth solutions.

Roles & Responsibilities:

• Develop growth and market entry strategies for AlcoBev brands across emerging and developed markets


• Optimize Route-to-Market (RTM) and distributor management models to improve reach and efficiency


• Navigate state-wise excise regulations, licensing processes, and trade policies to drive compliance and growth


• Design pricing and revenue growth strategies, factoring in excise duties, MRP regulations, and discount structures


• Enhance trade promotion effectiveness by integrating data-driven insights into sales and distribution strategies


• Leverage data analytics and AI-driven insights to improve demand forecasting, territory planning, and sales execution


• Collaborate with cross-functional teams to integrate e-commerce, D2C, and omnichannel capabilities into growth plans


• Mentor and develop a team of consultants specializing in AlcoBev industry strategies
  
  
  

Professional & Technical Skills:

• Strong knowledge of state-wise excise regulations, taxation structures, and compliance requirements


• Experience in managing distributor relationships and trade negotiations


• Ability to develop pricing, promotion, and assortment strategies based on regulatory and market constraints


• Familiarity with DMS, CRM, TPM, and analytics tools used in AlcoBev sales & marketing


• Strong analytical skills to assess market trends, competitor strategies, and consumer demand patterns


• Ability to influence senior stakeholders, including leadership teams at leading AlcoBev companies

Additional Information:

• Work with leading AlcoBev brands globally , solving key market entry, pricing, and regulatory challenges


• Exposure to cutting-edge digital transformation strategies in the AlcoBev sector


• Opportunity to collaborate with industry experts, data scientists, and commercial strategists


• Be part of an inclusive and collaborative industry-focused strategy consulting team