Growth & Outreach Specialist

Role Overview:

Growth & Outreach Specialist

marketing and sales

Key Responsibilities:

1. Prospecting & Cold Outreach

• Conduct outbound outreach to high-intent and target accounts via email, LinkedIn, and phone.
• Develop personalized outreach sequences that address specific pain points and drive engagement.
• Identify and qualify key decision-makers and influencers within target accounts.

2. Lead Nurturing & Conversion

• Nurture marketing-qualified leads (MQLs) into sales-qualified leads (SQLs) through strategic follow-ups and personalized communication.
• Understand each prospect's stage in the buying journey and align outreach accordingly.
• Track and report on conversion metrics from first touchpoint to booked meeting.

3. Collaboration with Sales & Marketing

• Work closely with the sales team to ensure a smooth handoff of high-quality leads.
• Collaborate with marketing to refine messaging and identify opportunities for account-level engagement.
• Share feedback from prospects to improve campaign effectiveness and messaging relevance.

4. Account-Based Marketing (ABM) Support

• Apply ABM principles to prioritize and engage high-value target accounts.
• Utilize ABM tools (e.g., Demandbase, 6sense, ZoomInfo) to identify buying intent and optimize outreach.
• Support execution of personalized multi-channel ABM campaigns in coordination with marketing.

5. Data Management & Reporting

• Maintain clean lead data and accurate records.
• Measure and analyze outreach performance, response rates, and conversion effectiveness.
• Provide insights and recommendations to improve engagement and lead quality.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• 24 years of experience in

  BDR/SDR

  ,

  lead generation

  , or

  outbound prospecting

  roles.
• Strong understanding of

  lead nurturing, funnel stages, and pipeline management

  .
• Working knowledge of

  ABM strategy and tools

  (bonus if experienced with Demandbase, 6sense, or similar).
• Hands-on experience with

  outreach automation tools

  (e.g., HubSpot, Outreach.io, Apollo, Lemlist) and

  LinkedIn Sales Navigator

  .
• Excellent written and verbal communication skills with a strong sense of personalization in messaging.
• Analytical mindset to evaluate campaign data and optimize conversion rates.
• Self-motivated, proactive, and comfortable working in a fast-paced, target-driven environment.