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Paytm
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Growth Marketing - Senior Manager

Growth Marketing - Senior Manager

Paytm

7 - 12 years

9 - 13 Lacs

noida

Posted:1 day ago| Platform:

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Skills Required

clm google sheets fintech sql clevertap performance marketing digital marketing life cycle management google adwords growth marketing marketing online marketing social media marketing atl google analytics sem btl seo retention consumer

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the Team :

The marketing team at Paytm is at the forefront of building the brands relationship with the consumer, both existing & potential. With the ambition to add value to the brand, the team focuses on engaging and driving effective marketing practices across various channels.

About the role:

We are looking for a strategic and execution-oriented Growth Manager to lead the Referral Growth Charter, someone who can build and scale referral-driven acquisition and engagement programs across the funnel. This is a high-ownership role working at the intersection of growth marketing, product, and analytics.

Expectations/ Requirements:

1. Campaign Strategy & Execution - Design, launch, and manage referral campaigns to drive new user acquisition and repeat usage.

2. Own campaign performance end-to-end: targeting, incentive structuring, creative strategy, and execution.

3. Ideate new referral-led experiments (e.g., tiered rewards, gamification, cohort-specific offers).

4. Funnel Optimization & Retention - Continuously monitor referral funnels (shares clicks sign-ups activations repeat).

5. Identify drop-offs and implement data-driven interventions to boost conversion and retention.

6. Cross-Functional Collaboration -Work with Product and Engineering to improve in-app referral journeys and experiences.

7. Collaborate with category and marketing teams to source compelling offers for referees/referrers.

8. Liaise with Analytics to define key metrics and build dashboards for real-time visibility.

9. Growth Ops & Scaling- Scale referral programs through online and offline channels (e.g., merchant, gig worker referrals).

10. Create playbooks for repeatable referral strategies across user cohorts and geographies.

11. Own experimentation roadmap and A/B testing across campaigns, journeys, and incentive models.

12. Stakeholder & Performance Management - Align with leadership on referral goals, budgets, and performance tracking.

13. Report growth performance on a weekly/monthly basis and recommend key course corrections.

Skills that will help you succeed in this role:

Minimum 2-7 years of experience in growth marketing/performance marketing / product-led growth roles.

Proven experience in running successful referral, affiliate, or influencer marketing programs.

Must be strong in analytical skills with proficiency in Excel/Google Sheets, SQL, and

visualization tools.

Experience working with fintech, consumer tech, or e-commerce organisations preferred.

Exposure to CLM/retention/lifecycle management is a plus.

Familiarity with tools like Clevertap, MoEngage, Branch, or AppsFlyer.

Education:

Post-graduate in MBA is preferred.

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Paytm

Fintech / Digital Payments

Noida

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Growth Marketing - Senior Manager