Growth Marketing Manager

Job Description

Job Description - Growth Marketing Manager Organization: Printo Document Services Pvt. Ltd. Website: www.printo.in . Position: Growth Marketing Manager Role Type: Full time, On-Site. (No Remote/Hybrid) Location: Bengaluru, Karnataka Office Location: Printo Bomanahalli office - Printo Support Office Compensation: 8,00,000 12,00,000 P.A. depending on experience and last drawn compensation Experience: 3-5 Years Openings: 1 How to apply?: Fill this form - https://forms.gle/A2bz6RPM7BfSf1ck8 About Us Printo is India’s largest chain for Printing, Gifting, and Merchandising with 30+ stores across major cities and a growing online presence. With over a million customers served, we aim to scale rapidly to achieve 1000 crore revenue and prepare for an IPO by 2025. Role Overview We are seeking a passionate, data-driven Growth Marketing Professional who will drive engagement and retention of SMB businesses for Printo. Key Responsibilities Customer Retention & Lifecycle Management Develop and execute WhatsApp and email campaigns to increase repeat purchases. Implement advanced segmentation techniques to personalize retention strategies. Set up MoEngage user journeys for different customer segments (e.g., first-time buyers, dormant customers, frequent buyers). Identify high-value accounts and create custom engagement plans to increase Average Cart Value (ACV). Campaign Execution & Optimization Plan and execute re-engagement campaigns for dormant and low-frequency customers. Optimize customer onboarding and post-purchase communication to improve long-term retention. Conduct A/B testing on messaging, offers and engagement strategies. Work with the content & design team to ensure impactful creative and messaging. Data Analysis & Performance Tracking Analyze customer behavior, purchase trends, and retention data to optimize strategy. Track key performance indicators (KPIs) like repeat purchase rate, CLV, churn rate and campaign ROI. Collaborate with the category and store/retail team to align retention strategies with in-store customer interactions. Cross-Selling & Upselling Strategy Develop targeted campaigns to cross-sell and upsell complementary products. Work with the category team to create bundling strategies based on customer purchase patterns. Implement loyalty and referral programs to drive organic growth. Key Skills and Qualifications Experience: 3-5 years in Marketing. We are specifically looking for candidates who have worked with marketing tools like MoEngage, Clevertap, Webengage etc and understand user journeys and lifecycle flows. Strong understanding of segmentation, lifecycle marketing and re-engagement strategies Analytical Mindset: Proficient in data analysis and ROI-driven marketing strategies. Leadership: Self-starter with ownership mentality and strong problem-solving skills. Preferred: Experience in B2B SaaS or SMB-focused organisations, preference for someone who has worked in a high growth environment Why Join Us? This is a high-impact role with direct access to CXOs and the founding team. Opportunity to build and set up marketing frameworks from scratch This is a role requiring both strategic thinking and hands-on execution. We're looking for someone who can roll up their sleeves and get things done while also thinking big picture about customer retention and growth