Job Title: Growth Marketing Manager Location: Erandwane, Pune (On-site) Experience: 2+ years in Lead Generation & Growth Marketing (Education Sector Preferred) Employment Type: Full-time Salary: 3.6 - 4.5 LPA Role Summary As a Growth Marketing Manager, you will own the full-funnel growth strategy — from identifying the ideal customer profile (ICP) to executing campaigns that generate and convert leads for educational programs. You'll combine strategic thinking with hands-on execution across paid, owned, and organic channels to drive predictable growth. Key Responsibilities1. Customer Acquisition & Funnel Design Build and optimize the entire lead acquisition funnel - from first touchpoint to conversion. Define and refine the Ideal Customer Profile (ICP) and buyer personas based on student/parent behavior and program fit. Design lead journeys for different user cohorts (e.g., students, parents, working professionals). 2. Campaign Execution (Email, WhatsApp, Paid Ads) Plan and execute lifecycle marketing campaigns across email, WhatsApp, Meta, and Google Ads . Set up drip campaigns, automated follow-ups, and behavioral triggers to convert leads. Track and continuously optimize CTR, open rates, response rates, and conversion metrics. 3. Landing Pages & Conversion Optimization Create and manage landing pages for course launches, events, and downloadable resources. Run A/B tests on CTAs, messaging, and layouts to improve sign-up and conversion rates. Use tools like Webflow or WordPress to execute quickly. 4. Events & Community-Led Growth Conceptualize and execute short-form events, webinars, and live Q&As to drive top-of-funnel acquisition. Partner with academic teams to convert knowledge-led content into acquisition assets. Promote and repurpose event content to extend its impact across channels. 5. GTM Strategy & Cross-functional Leadership Own and implement GTM plans for new course launches and program updates. Collaborate with Sales and Product teams to ensure marketing alignment with outcomes and value propositions. Track lead quality and engagement to improve handoff to the admissions or sales team. 6. Analytics, Reporting & Optimization Set up dashboards and reporting for funnel metrics — leads, CPL, CAC, ROAS, etc. Analyze which campaigns, messages, and channels are driving the best results — and double down. Stay on top of trends in performance marketing, edtech lead gen, and user acquisition. 7. SEO & Organic Discovery Apply basic SEO best practices across landing pages, blogs, and website content to support organic visibility. Stay updated on the changing landscape of SEO , including search generative experiences (SGE), zero-click search trends, and evolving user behavior. Requirements 3–5 years in a growth, performance marketing, or demand gen role, preferably in edtech or education services. Proven track record of setting up and scaling multi-channel lead acquisition funnels. Experience with email marketing tools and WhatsApp campaign tools . Strong understanding of ad platforms (Meta, Google) and CRM workflows. Ability to translate ICP insights into actionable campaigns and landing page experiences. Analytical and experiment-driven mindset with experience using Google Analytics, Looker Studio, or similar tools. Preferred Skills Familiarity with low-code tools to quickly build and test landing pages. Working knowledge of on-page SEO, keyword intent, and SERP analysis . Hands-on experience running student webinars or educational events. Creative eye for short-form content and testimonials as marketing assets. Show more Show less

🚨 We're Hiring: Senior BI Consultant 📍 Location: Pune | 🕐 Full-Time | 🌐 On-Site/Hybrid We're hiring a Senior BI Consultant for a reputed company, who thrives on building scalable data solutions and has hands-on expertise in Python, AWS (Lambda, S3, Redshift), ETL pipelines , and data science methodologies . 🔍 Key Responsibilities 💡 Data Integration & Pipelines Design and manage ETL/ELT pipelines to ingest and process data in AWS Redshift Automate workflows using Python and AWS Lambda Ensure robust, scalable, and reusable data solutions 📊 Analytics & Data Science Analyze large datasets to extract business insights Integrate predictive models and advanced analytics into BI frameworks Conduct A/B testing and statistical modeling to support decisions 🗃️ Data Warehousing Architect and maintain optimized data warehouses and marts Implement best practices in data modeling and performance tuning 🔐 Data Governance & Compliance Define and enforce data governance policies Ensure data security, cataloging, and compliance with standards Collaborate cross-functionally to implement robust access controls ✅ Key Requirements Strong proficiency in Python , AWS Lambda/S3/Redshift , and SQL Solid understanding of ETL workflows , data modeling , and data warehousing concepts Experience with machine learning/statistical models in production Excellent communication and stakeholder management skills 💼 Why This Opportunity Stands Out Work with a global team and international clients High-impact role with ownership of end-to-end BI solutions Opportunity to lead and shape data initiatives from the ground up Collaborative work culture focused on innovation and growth 📩 Apply Now If this sounds like the opportunity you’ve been waiting for, we’d love to hear from you! 📧 Send your resume to placements@opinegroup.com or DM me. #BIJobs #SeniorBIConsultant #DataScience #AWS #Python #Redshift #HiringNow #iKORP #DataJobs #PuneJobs