Growth Marketing Manager

Job Description

Twid is a new-age fintech solution, built from our technology to solve large unsolved problems in Loyalty and Rewards. Despite earning loyalty points from Credit/Debit Cards, Retail, Fintechs, Online Brands, Travel, and more, their visibility and usage are marginal. TWID is revolutionizing this space by making reward points completely ubiquitous and fungible, thus building them as a currency so that you can use them freely for everything and everywhere at merchants directly without any friction. Twid operates checkout option “Pay With Rewards” at 35,000+ merchants such as JioMart, NetMeds, MilkBasket, Yatra, Ixigo, ConfirmTkt where rewards currencies such as Intermiles, Payback, SuperCoins, TimesPoints, Nth Rewards and others can be redeemed seamlessly. TWID is backed by leading fintech and loyalty funds and global leaders including Sequoia Surge, Beenext, Rakuten and Google. We are dual headquartered in Singapore and Bangalore. Website :- https://www.twidpay.com Role Overview: As the Growth Marketing Manager - Retention and Acquisition , you will play a key role in driving the long-term success of our customer base. You will be responsible for designing and executing strategies to retain existing customers, enhance user engagement, and reduce churn. You’ll collaborate cross-functionally with product, data, and customer success teams to develop targeted campaigns and optimize the overall customer lifecycle experience. Key Responsibilities: Retention Strategy Development : Design and implement data-driven strategies focused on customer retention, engagement, and loyalty across multiple channels (email, push notifications, in-app messaging, SMS, etc.). Customer Segmentation : Leverage customer data to create targeted segments for retention campaigns, focusing on high-value customers, at-risk customers, and new users. Campaign Execution : Plan, create, and optimize lifecycle marketing campaigns, including re-engagement, win-back, and referral programs. Churn Reduction : Develop and implement strategies to reduce churn, including customer feedback loops, surveys, and behavioral triggers. Cross-Functional Collaboration : Work closely with the product, customer success, and analytics teams to ensure alignment and maximize the impact of retention initiatives. A/B Testing & Optimization : Continuously test and optimize marketing campaigns and strategies using A/B testing, performance analysis, and customer feedback. Data Analysis & Reporting : Track and report on the success of retention campaigns through key performance metrics such as retention rates, LTV (lifetime value), churn rates, and engagement metrics. Customer Journey Mapping : Analyze the customer journey and identify opportunities for improving touchpoints that enhance retention. Retention Tools & Technologies : Stay up-to-date on the latest tools, technologies, and trends in retention marketing, and help implement new solutions to drive efficiency and performance. Requirements: Experience : 6+ years of experience in growth marketing, retention marketing, or lifecycle marketing, ideally in a fast-paced startup or SaaS environment. Skills : Strong knowledge of retention-focused marketing channels, including email marketing, SMS, push notifications, and in-app messaging. Data-Driven : Comfortable working with data and analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) to drive decision-making. Analytical Mindset : Ability to extract insights from data and test, iterate, and optimize marketing campaigns accordingly. Customer-Centric : Passionate about understanding customer behavior and using this insight to create tailored, impactful experiences. Tools : Experience with CRM and marketing automation platforms (e.g., MoEngage, Clevertap, WebEngage etc.). Communication Skills : Excellent written and verbal communication skills to collaborate with internal teams and engage customers. Project Management : Strong organizational skills with the ability to manage multiple projects and deadlines. Education : Bachelor's degree in Marketing, Business, or a related field (preferred but not required). Nice-to-Haves: Experience with subscription-based business models. Familiarity with SQL or data visualization tools (e.g., Tableau, Looker). Experience in the [specific industry] or SaaS space. Show more Show less