Growth Marketing Lead (PLG & Early Adopter Activation)

About Us

We are a fast-growing SaaS startup transforming clinical decision-making through an AI-powered medical assistant. Our mission is to help physicians make faster, more accurate decisions—at the point of care.

Our team includes leading medical and clinical experts who bring deep domain knowledge and can provide rich, insightful content. Now, we're looking for someone who can take that expertise and turn it into scalable marketing that drives growth.

The Role

Growth Marketing Lead

This role is ideal for a full-stack marketer who thrives in a builder’s environment and understands how to drive growth in a product-led SaaS business—particularly in healthtech or regulated markets.

What You'll Do

• Own and execute

  the full-funnel marketing strategy, with a focus on Product-Led Growth (PLG) and bottom-up adoption.

• Recruit and activate early adopter physicians

  , turning them into product champions and word-of-mouth drivers.

• Translate SME knowledge into compelling content

  —case studies, thought leadership, landing pages, campaigns—with their input and validation.

• Develop and run marketing experiments

  across email, social, community, and in-product touchpoints to increase activation and engagement.

• Craft messaging and positioning

  that speaks directly to clinicians and builds trust.

• Build and optimize activation funnels

  , onboarding journeys, and engagement loops.

• Collaborate cross-functionally

  with product and clinical teams to close feedback loops and drive meaningful usage.

• Measure, analyze, and iterate

  based on performance data and user feedback.

What You Bring

• 3–6 years of experience in B2B SaaS marketing—ideally in healthcare, AI, or complex technical domains.
• Demonstrated success in

  PLG or self-serve environments

  with long-tail or niche audiences.
• Strong ability to

  translate technical/clinical content

  into digestible marketing assets (with SME support).
• Excellent execution skills: campaign building, content marketing, lifecycle/email marketing, light performance/growth tactics.
• Passion for working

  at the intersection of technology and healthcare

  , and bringing innovations to life.
• Bonus: experience with

  advocacy programs, referral loops, or KOL (Key Opinion Leader) networks

  .

Why Join Us?

• Be the

  first marketing hire

  , with the opportunity to shape the growth engine from the ground up.
• Collaborate with a team of

  top-tier clinical experts

  and help amplify their voices.
• Help bring life-saving technology to physicians and patients worldwide.
• Remote-first, flexible setup with a European base.
• Your learning opportunities will follow a strong growth trajectory.