Growth Marketer

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About the Role:

We’re seeking an experienced Growth Marketer – App to lead paid user acquisition and conversion optimization for mobile apps.

The role focuses on driving high-quality installs, trials, and paid subscriptions across iOS and Android, using data-driven experimentation and advanced media buying strategies.

You’ll manage performance campaigns across major mobile platforms, run A/B tests, optimize for CPT, CAC, and ROAS, and collaborate with a Director-level growth leader to scale app profitability.

Key Responsibilities

• Drive

  paid user acquisition

  across

  Meta, Google UAC, Apple Search Ads (ASA), TikTok, and DSPs

  .
• Optimize for

  CPT (Cost per Trial)

  ,

  CAC (Cost per Subscription)

  , and

  ROAS (Return on Ad Spend)

  .
• Plan, execute, and evaluate

  A/B tests

  on creatives, audiences, messaging, and landing experiences.
• Analyze

  cohort performance

  ,

  LTV

  , and

  attribution data

  to refine budget and channel strategies.
• Collaborate with analytics, product, and creative teams to identify growth opportunities.
• Stay updated on

  SKAdNetwork (SKAN)

  ,

  ATT

  , and mobile measurement changes impacting UA performance.
• Build and scale performance strategies for both

  App Store (iOS)

  and

  Google Play (Android)

  ecosystems.

Technical Skills Required

• Hands-on experience with

  Meta Ads Manager

  ,

  Google UAC

  ,

  Apple Search Ads

  ,

  TikTok Ads

  , and

  Programmatic DSPs

  .
• Strong understanding of

  mobile attribution platforms

  :

  AppsFlyer, Adjust, or Singular

  .
• Advanced knowledge of

  SKAN, ATT, cohort analysis, and LTV modeling

  .
• Proficiency in

  Excel/Google Sheets

  for data analysis and

  Looker Studio / Data Studio

  for visualization.
• Experience running

  A/B and multivariate tests

  on creatives, app store listings, and in-funnel experiences.
• Familiarity with

  subscription funnel analytics

  and

  app conversion optimization (CRO)

  .

Ideal Candidate

• 5–8 years in

  mobile app growth, performance marketing, or user acquisition

  roles.
• Proven experience managing

  subscription-based or trial-based apps

  - ideally in

  EdTech, Kids Learning, HealthTech, or Gaming

  .
• Hands-on exposure to

  US or global markets

  .
• Background in

  performance-driven organizations

  or

  agencies managing global UA accounts

  (e.g., M&C Saatchi Performance, Performics, InMobi, CRED, Unacademy, Groww, HealthifyMe, Dream11).
• Analytical thinker with strong command of numbers and creative strategy.
• Thrives in high-ownership, fast-paced environments with autonomy and accountability.

The Exact Ask

data-driven performance marketer

• Can independently

  plan, execute, and optimize paid UA campaigns

  across major mobile channels.
• Understands

  the subscription growth funnel

  from install to paid user.
• Can interpret performance data, identify patterns, and take action quickly.
• Balances

  creative experimentation

  with

  analytical rigor

  .
• Wants to build and scale app growth globally, not just run ads.

What This Role Is NOT

• It’s not a general digital marketing role - this is laser-focused on paid app growth, not SEO, social content, or influencer marketing.
• It’s not a brand or creative strategist role - while you’ll test creatives, your core output is measurable performance, not storytelling.
• It’s not a junior execution role - you’re expected to strategize, execute, and analyze independently with minimal hand-holding.
• It’s not limited to installs - success is judged on trials, subscriptions, LTV, and payback periods, not CPI.
• It’s not a regional-only role - the scope is global, working across U.S. and international markets.