Growth Marketer Lead

Our Mission

To make video as accessible to machines as text and voice are today.

At lookup, we believe the world's most valuable asset is trapped. Video is everywhere, but it's unsearchable, a black box of insight that no one can open or at least open affordably. We're changing that. We're building the search engine for the visual world, so anyone can find or do anything with video just by asking.

Text is queryable. Voice is transcribed. Video, the largest and richest data source of all, is still a black box. A computer can't understand it, and so its value remains trapped.

Our mission at lookup is to fix this.

About the Role

get more people into our funnel

bringing more people to lookup

What You'll Do:

• Own Top-of-Funnel Growth:

  You and your team are solely responsible for getting more people into the funnel, through any channel, any tactic, any experiment that works.

• Master SEO & AEO:

  Build and execute sophisticated SEO strategies to dominate search rankings. Pioneer Answer Engine Optimisation (AEO) to ensure lookup appears in AI-powered search experiences (ChatGPT, Perplexity, Google SGE, etc.).

• Test New Channels Relentlessly:

  Identify, validate, and scale emerging channels before competitors even know they exist from niche communities to new social platforms to unconventional partnerships.

• Lead and Scale a Team:

  Build, manage, and mentor a high-performing growth marketing team that shares your obsession with experimentation and results.

• Product-Led Growth:

  Work hand-in-hand with product and engineering to identify growth levers within our video search platform and turn users into evangelists.

• Content Strategy at Scale:

  Develop SEO-optimised content strategies that position lookup as the authority in video search and understanding, while also being discoverable by AI engines.

• Performance Marketing:

  Design and execute paid acquisition campaigns across multiple channels, continuously optimising for cost-per-acquisition and funnel velocity.

• Strategic Partnerships:

  Identify and cultivate partnerships that amplify reach and create sustainable traffic sources.

• Analytics & Attribution:

  Build robust measurement frameworks to understand what's working, double down on winners, and kill losers fast.

Who are you:

• SEO & AEO Expert:

  Deep expertise in technical SEO, content optimization, and answer engine optimisation. You understand how AI-powered search works and how to position content for both traditional and AI search engines.

• Team Builder & Leader:

  Proven track record of building and leading high-performing marketing teams. You can recruit talent, set clear goals, and drive accountability.

• Marketing & Product Genius:

  You understand both marketing psychology and product mechanics deeply. You can translate complex product value into compelling narratives that drive discovery.

• Relentless Experimenter:

  You're channel-agnostic and hypothesis-driven. You run multiple experiments simultaneously and make data-informed decisions at startup speed.

• Results-Obsessed:

  You're fanatical about metrics. You wake up checking funnel numbers and constantly think about how to move the needle on traffic and acquisition.

• Startup Velocity:

  You thrive in fast-paced environments where perfect is the enemy of good. You ship quickly, iterate based on learnings, and aren't afraid to fail.

• Whatever It Takes Mentality:

  When conventional channels plateau, you get creative. You're scrappy, resourceful, and willing to try unconventional tactics to win.

Required Experience:

• 5+ years in growth marketing, performance marketing, or demand generation roles with demonstrated success scaling traffic.
• Expert-level knowledge of SEO (technical, on-page, off-page) and emerging AEO strategies
• Proven track record of 10x-ing website traffic through multi-channel growth strategies
• Deep expertise across digital channels: SEO, paid search, paid social, content marketing, community building, partnerships
• Strong analytical skills with proficiency in analytics and attribution tools (Google Analytics, Mixpanel, Amplitude, etc.)
• Experience with A/B testing frameworks, experimentation methodologies, and statistical analysis
• Understanding of product-led growth and how to activate product as a marketing channel

Bonus Points

• Experience in AI/ML, video, or search product companies
• Technical SEO skills (structured data, schema markup, Core Web Vitals optimisation)
• Track record of building content that ranks #1 for competitive keywords
• Experience optimizing for AI-powered search engines and answer engines
• Strong content creation or creative direction capabilities
• SQL, basic coding, or comfort with APIs and marketing automation
• Experience scaling from 0 to significant traffic in a startup environment

Success Metrics

You and your team will be measured on:

• Top-of-Funnel Growth:

  Month-over-month and quarter-over-quarter increases in qualified website visitors and signups

• SEO Performance:

  Organic traffic growth, keyword rankings, domain authority improvements

• AEO Performance:

  Appearance and ranking in AI-powered search results (ChatGPT, Perplexity, Google SGE)

• Channel Diversification:

  Number of validated channels contributing meaningfully to funnel growth

• Cost Efficiency:

  Customer acquisition cost (CAC) trends and payback periods

• Experiment Velocity:

  Number of growth experiments run and learnings extracted per month

• Team Performance:

  Team productivity, retention, and individual contributor growth

Location & Culture

• This is an in-office role in Bangalore (we're building fast and hands-on)
• Must be comfortable with a high-paced environment and startup speed
• Your department has full autonomy to do whatever it takes to get more people in the funnel.

Why you'll love this role

• Own the entire growth engine for a company solving one of AI's hardest problems—making video truly searchable and understandable
• Build and lead a team with the resources and autonomy to experiment boldly
• Work at the frontier of SEO/AEO where you'll pioneer strategies for AI-powered search
• Direct access to founders and cross-functional teams (product, engineering, design)
• Competitive compensation including equity in a high-growth AI startup
• Make an impact on a product that can redefine how the world interacts with video

If you're a marketing and product genius who can lead a team to dominate SEO and AEO, obsessively test new channels, and will stop at nothing to fill the funnel, we want to hear from you.