Growth Hacker - Instagram

About Analytics Vidhya

Analytics Vidhya is on a mission to craft the next generation of AI professionals. We are dedicated to building the premier community knowledge platform for learning, sharing, applying, and evaluating skills in data science, data engineering, data analysis, machine learning, artificial intelligence, and more. 

Our community members, known as AVians, engage in our high-quality courses to acquire skills, tackle real-world industry challenges, and secure career-defining opportunities. AVians contribute to and grow our community, propelling us toward our vision. Our team's diverse backgrounds and shared passion are foundational to educating and leading a future global workforce of AI professionals.

Job Summary

Growth Hacker for Instagram

Key Responsibilities

1. Growth & Experimentation

• Develop and execute hypothesis-driven growth experiments (content formats, CTAs, posting times, etc.) to increase followers, engagement, and conversions.
• Optimize bio links, Stories, Reels, and DMs to drive traffic to the AV website.
• Use UGC, collaborations, and viral trends to accelerate follower growth.
• Leverage AI tools (ChatGPT, MidJourney, CapCut AI, etc.) to automate and scale content.

2. Data-Driven Content Strategy

• Analyze Instagram Insights, engagement rates, and competitor trends to refine strategy.
• Identify high-performing hooks (educational, motivational, and knowledge sharing) and replicate success.
• Build a content flywheel: Test → Scale → Convert.

Skills & Qualifications

• 2+ years in Instagram growth hacking, social media marketing, or performance content.
• Proven track record of growing Instagram accounts (share case studies/metrics).
• Expertise in Reels, Stories, and engagement-boosting tactics.
• Strong data analysis skills (Instagram Insights, Google Analytics).
• Hands-on with AI tools (ChatGPT, MidJourney, Canva AI, etc.).
• Obsessed with A/B testing, virality, and rapid iteration.