GROWTH AND MARKETING ANALYST

Job Title:

Location:

Type:

Role Purpose

bridge between data and creativity

Key Responsibility Areas (KRAs)

1. Ads & Performance Monitoring

• Track 

  daily & weekly ad performance

   across Meta, Google, and influencer spends.
• Monitor 

  ROAS, CAC, CTR, conversion rate

  , and share insights with founders + performance agency.
• Spot underperforming campaigns quickly and recommend creative/targeting changes.

2. Content & Creative Effectiveness

• Analyze 

  which creatives, hooks, and influencers

   drive the best ROI.
• Collaborate with Creative Head & Social Media Manager to feed 

  data-backed creative briefs

  .
• Maintain a library of 

  winning vs. failing creatives

   for future campaigns.

3. Social Media & Community Insights

• Monitor Instagram/TikTok/YouTube performance: engagement, reach, saves, traffic driven.
• Provide weekly reports on 

  content-to-conversion

   (from post → website visits → sales).
• Suggest content themes, hooks, or collaborations that resonate most with our audience.

4. Website & Funnel Tracking

• Track website funnel: 

  traffic → add to cart → checkout → purchase

  .
• Identify drop-offs (slow PDPs, cart abandons, low-converting SKUs) and work with Website Manager to fix.
• Measure the impact of product page layouts, banners, and offers.

5. Reporting & Dashboards

• Build dashboards (Google Data Studio / Excel / Sheets) for 

  ads, content, and sales performance

  .
• Present 

  weekly growth reports

   to founders, highlighting key actions to take.
• Partner with Growth Analyst to combine data across sales, ops, and marketing.

Who You Are (Requirements)

• 1–3 years of experience in 

  growth marketing / analytics

   (DTC or fashion preferred).
• Strong in 

  Google Sheets/Excel

  , familiarity with Shopify data, Meta/Google Ads dashboards.
• Ability to interpret both 

  creative results (why a reel works)

   and 

  performance metrics

  .
• Strong communication skills to align creative + ops + leadership.
• Data-driven mindset with curiosity about fashion, culture, and youth trends.

hrbadandboujee@gmail.com

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