Group Product Manager - Cardiac

5 - 9 years

0 Lacs

Posted:1 week ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Brand Marketing Manager in the therapy space, you will be responsible for achieving brand Sales and EI targets. This will involve conducting a minimum of 5 days of fieldwork each month to gather valuable insights and feedback. Additionally, you will be expected to prepare monthly reports that analyze market trends, competitor sales, and Abbott forecasts. Research activities will be conducted based on the brand's needs and therapy requirements, under the guidance of the therapy marketing manager. Your role will also involve developing brand marketing strategies and executing campaigns effectively. This includes creating various promotional materials such as VAFs, LBLs, and other communication tools. Collaborating with internal stakeholders and third-party vendors will be essential for successful marketing initiatives. Close coordination with the sales and training teams is necessary to ensure the communication of brand strategy. Facilitating CSM and other sales meetings to drive brand strategy forward will also be part of your responsibilities. Moreover, you will need to complete essential documentation related to brand activities, such as ARFs, PSAs, and Camp certification. Ensuring compliance and process adherence is crucial in this role. You will be responsible for delivering campaign collaterals, inputs, and activities to the field force in a timely and high-quality manner. Effective coordination with various functional areas within the organization, including Medical, Training, Promo team, Supply Chain, and Finance, is required for successful brand management. In terms of qualifications, you should hold a graduate degree in Science or Pharmacy. A minimum of 5 years of experience in Pharmaceutical Product Management within an MNC is expected. Experience in managing Key Accounts and dealing with Key Opinion Leaders will be advantageous. Prior experience in handling new product launches is preferred. To excel in this role, you must possess excellent communication skills, both written and verbal. A solid understanding of therapy areas and other relevant divisions is essential. Demonstrating creativity, innovation, and a drive for results is key. You should also have the ability to influence, lead, and collaborate effectively with cross-functional teams. Strong analytical and financial acumen, problem-solving, decision-making, planning, organizing, time management, and multitasking skills are all essential attributes for success in this position.,

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