Marketing Manager - Diabetes Supremus Abbott Laboratories

7.0 - 11.0 years

0 Lacs

maharashtra

On-site

As a Therapy Marketing Manager at Abbott Specialty Care in Mumbai, you will be responsible for driving therapy growth and market share. Your key accountabilities include delivering an Engagement Index of over 100 for the therapy, increasing Abbott's market share, and achieving therapy Plan Sales and Plan Margin targets. You will also be tasked with meeting New Product Introduction (NPI) targets, identifying emerging therapy trends, and creating annual therapy plans. Your role will involve identifying new product opportunities, developing product innovations for existing products, and designing initiatives for scientific differentiation and patient outreach in the therapy area. Additionally, you will explore new markets and channel opportunities to drive therapy growth effectively. As the owner/manager of marketing spend across brands within the therapy, you will evaluate marketing Return on Investment (RoI) and adjust strategies accordingly. Your responsibilities will also include deciding on pricing strategies for the therapy and different brands/SKUs. To qualify for this role, you should hold a Graduate degree in Science/Pharmacy and an MBA/PGDBA in Sales and Marketing from a reputed business school. You must have a minimum of 7 years of brand management experience, with at least 2 years as a Brand Manager/Senior Brand Manager in the pharmaceutical industry. Exposure to sales, key account management, key opinion leaders, and new product launches is highly desirable. The ideal candidate will possess excellent communication skills, in-depth knowledge of therapy areas, creativity, innovation, and a drive for results. You should demonstrate the ability to influence, lead cross-functional teams, analyze data, and make informed decisions. Strong strategic thinking, problem-solving, planning, organizing, time management, and multitasking skills are essential for success in this role.,

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