Group Head - Planning

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Job Overview

This role is responsible for the strategic planning and successful execution of integrated media campaigns across clients. The focus will be on delivering campaign excellence while building and sustaining strong client and vendor partnerships.

Key Responsibilities

• Understand client objectives and align media campaigns with their annual marketing plans
• Develop integrated media strategies by collaborating with internal teams across mediums and platforms
• Present clear and data-backed campaign proposals including media routes, budgets, and reach
• Build long-term relationships with clients through strategic input and consistent communication
• Drive the planning and execution of campaigns, leading cross-functional teams for seamless delivery
• Ensure regular client updates through MIS, data reports, job lists, and performance reviews
• Optimize media plans by evaluating vendor deals and identifying high-impact properties
• Conduct monthly and quarterly reporting on projections, revenues, and competitive landscape using Planit
• Fulfill reporting requests from global teams via Omnet and maintain media calendars
• Perform regular audits using tools like Cognoze and report on media activity
• Mentor and train team members while promoting a broader strategic perspective
• Stay updated on both offline and digital media trends and introduce innovative campaign ideas

Qualifications & Experience

Educational Qualifications

• Bachelor’s Degree required
• Master’s or Postgraduate Diploma in Business Management (preferred)

Skills

• Excellent written and verbal communication
• Strong presentation and analytical skills
• Attention to detail and accuracy
• Effective client relationship management

Mandatory Certifications

• Facebook (Meta) Certification
• Google Certification

Tools Expertise

• OMD Methodology & Tools
• Bar Tools
• Advanced use of IRS, MAP, TAM, RAM, TG