Group- Account Manager

ROLES & RESPONSIBILITIES:

• Lead multiple projects/brand(s) simultaneously, ensuring optimum delivery and strong integration across the organization.
• Pilot projection plans (short-term and long-term) with key business/ brand partners to lead and execute.
• Manage and meet revenue budgeting for all key accounts.
• Heighten advertising revenue through innovative digital advertising and other monetization efforts.
• Enrich client-agency relationships, effectively engage with clients, and understand their digital media needs.
• Lead the programming, management, measurement, monitoring, and reporting of campaign performance and recommend the foremost option to achieve enhanced and sustainable growth results.
• Drive brainstorming sessions for generating new and innovative growth strategies.
• Develop a deep understanding of the target audience to build customer personas, thus identifying how these different cohorts contribute to revenue.
• Spearhead the content calendar, targeting the different customer personas, which entails onsite visual merchandising, social media editorial content, community management, and other online engagements.
• Drive innovative yet effective content marketing strategies to aid brand/private labels/new launches.
• Oversee digital asset creation management (videos, websites, mobile apps, and more) as deemed necessary.
• Oversee management of the creative process for digital media-specific design assets and intervene in the Creative Team efforts as required to ensure that strong marketing standard methodologies are being met.
• Monitor and ensure delivery of optimum quality within designated timelines by collaborating closely with Internal/External teams.
• Proactively identify and evaluate emerging trends, technologies, and insights; provide thought leadership.
• Provide tactical assistance in online/offline publishing, PR activities, and case studies frequently.
• Ensure adherence to accounting diligence through supervising/overseeing estimates, POs, invoicing, and final payment release for owned accounts.
• Be active for the client on weekdays and weekends.
• Provide project progress reporting to the respective reporting person.

REQUIREMENTS:

• Minimum 7 years of experience in digital marketing or client servicing.
• In-depth understanding of the advertising industry, including trends, technologies, and best practices.
• Proven experience in client servicing or account management within an advertising agency. Strong ability to build and nurture client relationships.
• Familiarity with the creative process and the ability to work collaboratively with creative teams. Understanding of branding, design, and storytelling.
• Exceptional communication skills, both written and verbal. Ability to articulate ideas clearly and present them effectively to clients and internal teams.
• Leadership skills to guide and inspire a team of client servicing professionals. Experience in managing and mentoring team members.
• Ability to develop and implement strategic plans for advertising campaigns. Understanding of how advertising fits into the overall marketing strategy.
• Quick and effective problem-solving skills to address challenges that may arise during campaigns.
• Familiarity with digital marketing platforms, social media, and online advertising.
• Ability to adapt to changes in client needs, industry trends, and campaign requirements.
• Effective time management skills to meet deadlines and manage multiple projects simultaneously.
• A bachelor's degree in marketing, advertising, communications, or a related field.
• For more senior roles, a strong portfolio showcasing successful advertising campaigns and client relationships.

BENEFITS:

• Competitive salary package commensurate with skills and experience.
• Opportunities for professional development and training to foster continuous growth.
• Collaborative and supportive work environment that values innovation and creativity.
• Flexible work timings, 5-day work week, yearly appraisals, and refreshing breaks for work-life balance.