Asst. Manager

Key Responsibilities

• Design and implement effective SEO strategies aligned with business goals.
• Conduct competitor analysis to identify gaps and opportunities.

• Perform thorough keyword research to guide content strategy and website optimization.
• Identify long-tail keywords to target niche audiences.

• Optimize website structure, meta tags, headers, and internal linking for better rankings.
• Ensure website content is optimized for targeted keywords and user intent.

• Build high-quality backlinks through outreach, partnerships, and other link-building strategies.
• Develop and execute off-page campaigns to increase domain authority.

• Audit and improve website performance (loading speed, mobile-friendliness, etc.).
• Fix crawl errors, broken links, and other technical issues affecting search rankings.

• Monitor website traffic, rankings, and SEO performance metrics using tools like Google Analytics, Search Console, and others.
• Prepare and present detailed performance reports to stakeholders.

• Collaborate with content creators to produce high-quality, SEO-friendly content.
• Regularly update existing content to maintain relevance and competitiveness.

• Keep abreast of the latest SEO trends, algorithm updates, and best practices.
• Experiment with emerging SEO tools and techniques to stay competitive.

Requirements:

• Proven experience as an SEO Specialist or similar role.
• Expertise in SEO tools such as Ahrefs, SEMrush, Moz, Google Analytics, and Search Console.
• Strong understanding of search engine algorithms and ranking methods.
• Familiarity with content management systems (e.g., WordPress, Shopify).
• Proficiency in HTML, CSS, and JavaScript (basic understanding preferred).
• Excellent analytical, problem-solving, and project management skills.
• Strong written and verbal communication skills.