Graphic Designer & Videographer

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About Kaboodle

Kaboodle is not just a preschool curriculum partner—we are a caregiver brand. We enable early childhood educators with thoughtfully designed phygital learning solutions that bridge books, digital content, CPD, and tech-enabled evaluation. We’re building a future where teachers are better supported, schools feel empowered, and every child grows with joy.

Our design language is warm, empathetic, child-centred, and rooted in clarity. From playful Instagram reels to stakeholder brochures, we bring the Caregiver archetype alive across every touchpoint.

What You’ll Do

As our in-house Graphic Designer & Videographer, you’ll be responsible for translating Kaboodle’s visual identity and storytelling into compelling digital and print creatives across formats and channels.

1. Graphic Design Responsibilities:

Design social media creatives for Instagram, LinkedIn, and Meta (statics, carousels, infographics, quote cards, reels covers)

Create BTL collateral like brochures, event standees, merchandise artwork, whitepaper design, and sales kits. 

Work closely with content writers and marketing leads to translate messaging into a strong visual design.

Follow and maintain Kaboodle’s brand design system — typography, colour palette, visual metaphors, and iconography

Support design needs for product mockups, teacher guides, and classroom aids

2. Video Creation & Editing Responsibilities:

Conceptualise and edit short-form reels for Instagram and LinkedIn (30–45s)

Edit teaser videos, product explainer clips, and testimonial snippets

Add simple motion graphics/text overlays that align with Kaboodle’s caregiver tone (no harsh transitions or overly corporate styles)

Adapt pre-recorded sessions into bite-sized highlight edits for social media or WhatsApp sharing

Skills & Tools Required

Strong proficiency in Adobe Creative Suite - Illustrator, Photoshop, Premiere Pro (After Effects is a plus)

Canva (for quick collaborative design needs)

Basic understanding of layout, hierarchy, and accessibility in visual design

Visual storytelling instincts, especially for educator-first or emotion-first narratives

Ability to work with and adapt to an existing brand tone and visual language

Good eye for photography, typography, and colour theory

Nice-to-Have (But Not Mandatory)

Experience in AI image and video generation

Motion design (simple animations or Lottie files)

Understanding of branding systems and working with multi-stakeholder content

Who You Are

A visual storyteller who understands both marketing strategy and design nuance

Able to translate complex product information into simple, warm, and approachable design

Organised and open to feedback

Collaborative, empathetic, and excited to contribute to a mission-driven team

What You’ll Be Measured On

A design test that tests you on:

Adherence to Kaboodle’s brand tone and visual storytelling style

Quality and consistency of design across formats

Creativity and initiative in visual problem-solving

Timeliness and responsiveness to briefs and iterations

How to Apply

Send us your portfolio + updated CV to info@kaboodle.in