Graphic Designer

Role Overview:

Senior Graphic Designer

Key Responsibilities:

1. Creative Direction & Design Execution

• Conceptualize, design, and deliver visually appealing creatives for ad campaigns, social media, and marketing collateral.
• Oversee the creation of promotional materials such as brochures, posters, and brand assets.
• Maintain a consistent visual language that aligns with the brands tone and communication goals.
  

2. Team Leadership & Collaboration

• Lead and mentor the graphic design team, guiding them through concept development, execution, and review.
• Collaborate with the content, marketing, and video teams to ensure cohesive and impactful campaigns.
• Encourage innovation and creativity while maintaining workflow efficiency.
  

3. Brand Development & Consistency

• Strengthen and evolve Elances visual identity across all creative touchpoints.
• Ensure strict adherence to brand guidelines while introducing fresh and creative perspectives.
  

4. Marketing Alignment

• Translate marketing strategies into powerful, conversion-driven visual designs.
• Apply a strong understanding of marketing fundamentals and audience behavior to design decisions.
  

5. Research, Innovation & AI Integration

• Stay updated with design trends, creative tools, and technologies to enhance the visual appeal and relevance of the brand.
• Demonstrate strong command of Adobe Creative Cloud suite, especially Adobe Illustrator and Photoshop.
• Show a passion for integrating AI into creative workflows and possess working knowledge of AI-based design tools and automation.
  

6. Timeliness & Accountability

• Manage multiple projects efficiently while meeting deadlines and maintaining quality.
• Be proactive and flexible in addressing last-minute design requirements.