Graphic and Content Associate

Job Title: Performance Marketing Manager

Location: (Hybrid: 2–3 days/week remote) | Full-time

Experience: Minimum 3 Years in Performance marketing / Not more than 7 years

About Gharaana

Gharaana is building the next-generation premium furniture and home decor brand for modern Indian homes. We collaborate closely with leading architects, interior designers, and product designers to create timeless, contemporary furniture collections that combine craftsmanship, quality materials, and refined design. Our mission is to make thoughtfully designed, high-quality furniture more accessible to the new-age Indian homeowner.

About the Role

We are looking for a hands-on Graphic & Content Design Associate who will own visual storytelling across paid and organic channels, product pages, and the Shopify frontend. This role sits at the intersection of design, short-form video, copywriting, and e-commerce merchandising — and will work directly with the founding and marketing teams to translate product and brand strategy into high-impact creative.

Experience producing both static and motion creatives, writing brand-aligned copy, managing social channels, and updating Shopify front end on a day-to-day basis is essential.

Key Responsibilities

• Creative Production (Static & Video)

Design high-quality creatives for ads, social, email, web banners, and campaigns.
Produce and edit short-form video content (Reels, Shorts, UGC edits, product showcases, how-tos).Create templates and a design system to scale assets quickly while maintaining brand consistency.

• Content & Copywriting

Write captions, product descriptions, microcopy, scripts, and campaign copy aligned to Gharaana’s voice (premium, warm, crafted).
Convert product features into emotive, benefit-led storytelling for listings and landing pages.

• Social Media Management

Plan, create and schedule posts (grid, stories, reels); monitor engagement and iterate on formats that perform.
Collaborate with performance marketing to A/B test creatives and scale winners.

• Shopify Frontend & Merchandising

Own daily updates: banners, collection imagery, product A+ content, landing pages, and homepage curation.
Implement merchandising changes, coordinate with developers for theme tweaks, and QA content for visual and copy accuracy.

Requirements

• Experience: 1–5 years in graphic & content design, digital creative production, or social content creation
• Portfolio: Strong portfolio showing static design + short-form video editing + examples of product / e-commerce assets (mandatory)
• Tools: Proficiency in Adobe Photoshop, Illustrator, Premiere Pro, After Effects (or equivalent); confident in Figma/Canva
• E-commerce & CMS: Comfortable updating Shopify (themes, product pages). Basic knowledge of Liquid or willingness to learn is a plus
• Writing: Clear, concise copywriting ability for social, product pages, and email
• Social Savvy: Good instinct for Instagram/Pinterest/YouTube Shorts formats and what drives engagement
• Analytical Mindset: Ability to iterate creatives based on performance signals and collaborate with growth/performance teams
• Attitude: Self-starter, high ownership, ability to work in a fast-paced environment and wear multiple hats.

Nice-to-Have

• Basic photography / styling experience (lighting, framing).
• Prior experience with lifestyle, furniture, home decor, or premium D2C brands.
• Experience creating design systems and scalable templates for paid media.

Why Join Us

• Build the visual identity of a premium furniture brand from the ground up.
• Work directly with founders and cross-functional teams; high impact, high visibility
• Flexible working — Gurgaon office or remote option available.
• Fast-paced team that values ownership, craft, and experimentation.

Gurgaon (Hybrid: 2–3 days/week in office) | Full-time

Why Join Us

• Be part of shaping a new premium furniture brand from the ground up.
• Work directly with founders; fast growth, high visibility role.
• Flexible place of working — Gurgaon office or remote option available.
• Environment that values ownership, creativity, and smart execution.

Gurgaon (Hybrid: 2–3 days/week remote) | Full-time

Job Type: Full-time

Pay: ₹30,000.00 - ₹60,000.00 per month

Application Question(s):

• We are a 6 day working week. would you be ok with that.?
• What is your current CTC? please don't apply if it is more than 7 lacs.
• Please share your portfolio link

Experience:

• Graphic design: 1 year (Required)

Work Location: Hybrid remote in Gurugram, Haryana

Expected Start Date: 01/01/2026