Google/Meta Ads Specialist

Company Description At SocialGrade, we are digital storytellers, engagement architects, and growth catalysts—creating data-driven strategies that transform scrolling into sales and followers into advocates. We specialize in Strategic Social Media Management, Content Creation & Curation, Paid Advertising Mastery, Analytics & Optimization, Community Building, and Influencer Partnerships. We focus on delivering results that matter, driving increased engagement, qualified leads, and measurable growth. Whether you're a startup or an established brand, we create campaigns that resonate and inspire. Role Description This is a full-time hybrid role for a Google/Meta Ads Specialist located in Mumbai, with some remote work acceptable. The Google/Meta Ads Specialist will be responsible for planning, executing, and optimizing online advertising campaigns for Google and Meta platforms. This includes keyword research, ad copy creation, performance analysis, and budget management. Additionally, the specialist will monitor campaigns, provide regular reports, and make data-driven decisions to improve performance and maximize ROI. Qualifications Proficiency in Google Ads and Meta Ads Experience in keyword research, ad copy creation, and campaign optimization Strong analytical skills for performance analysis and budget management Familiarity with online marketing strategies and digital advertising best practices Excellent written and verbal communication skills Ability to work independently and collaborate in a hybrid work environment Experience with analytics tools such as Google Analytics Bachelor's degree in Marketing, Business, or a related field Show more Show less