Google Ads Specialist

About Umiko Web

Umiko Web is a fast-growing digital marketing agency specializing in performance-driven campaigns across real estate. We focus on measurable growth through Google Ads, Meta Ads, SEO, Branding, and Creative Strategy. Our mission is to deliver high-quality leads and maximize ROI for our clients using data-driven marketing solutions.

Job Description

We are looking for a PPC Executive who is passionate about performance marketing and has hands-on experience managing and optimizing Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram) campaigns. The ideal candidate should have a strong analytical mindset, a deep understanding of campaign metrics, and the ability to achieve lead-generation and ROI goals.

Key Responsibilities

• Plan, create, manage, and optimize Google Ads and Meta Ads campaigns for multiple clients.
• Conduct keyword research, audience targeting, and competitor analysis.
• Manage daily budgets, bid strategies, and ad placements to maximize ROI.
• Track and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, etc.).
• Write and test ad copies and creatives for better engagement and conversions.
• Implement conversion tracking and pixel setup across platforms.
• Generate and present weekly/monthly performance reports to clients or management.
• Stay updated with the latest trends, algorithm updates, and best practices in digital advertising.
• Collaborate with design and content teams for ad creative development.

Required Skills & Qualifications

• Proven experience (1–3 years) in Google Ads & Meta Ads campaign management.
• Strong knowledge of Search, Display, Shopping, and Lead Generation campaigns.
• Experience with Google Analytics, Tag Manager, and Pixel setup.
• Good understanding of conversion optimization and audience segmentation.
• Proficiency in Excel / Google Sheets for reporting and data analysis.
• Google Ads or Meta Blueprint certification (preferred).
• Strong analytical, communication, and problem-solving skills.

Education

• Bachelor’s degree in Marketing, Business, or a related field.
• Additional certifications in Digital Marketing / Google Ads / Meta Ads will be an advantage.

Perks & Benefits

• Competitive salary and performance-based incentives.
• Opportunity to work on real estate and multi-industry campaigns.
• Learning environment with growth opportunities.
• Young and energetic work culture.

Location:- Noida sector 63,C block C-76

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹45,000.00 per month

Work Location: In person