Google Ads Specialist

About the Role:

We are seeking a results-driven Google Ads & Meta Ads Specialist with 3–5 years of experience in managing performance-driven advertising campaigns across Google and Meta platforms (Facebook & Instagram). The ideal candidate is analytical, strategic, and has a deep understanding of paid media optimization. You’ll be responsible for planning, executing, and scaling paid ad campaigns to drive measurable ROI for our clients.

Key Responsibilities:

• Develop and execute paid media strategies across Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook & Instagram).
• Conduct keyword research, audience segmentation, competitor analysis, and A/B testing.
• Create, manage, and optimize ad campaigns to meet KPIs such as ROAS, CPL, CTR, and conversion rates.
• Write compelling ad copy and collaborate with designers for creatives tailored to platform best practices.
• Set up and monitor conversion tracking through Google Tag Manager, Facebook Pixel, GA4, etc.
• Monitor performance daily, generate actionable insights, and adjust strategies in real-time.
• Prepare detailed performance reports and present recommendations to clients/stakeholders.
• Stay updated with platform updates, new features, and industry best practices.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3–5 years of hands-on experience managing Google Ads and Meta/Facebook Ads campaigns.
• Google Ads and Meta Blueprint certifications are a plus.
• Strong knowledge of Google Ads Manager, Meta Ads Manager, and analytics platforms (GA4, Google Tag Manager).
• Experience in lead generation and e-commerce campaigns.
• Strong analytical skills and proficiency in Excel or Google Sheets.
• Solid understanding of digital KPIs, attribution models, and remarketing strategies.
• Ability to work independently and manage multiple campaigns across various clients and industries.

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: In person