Google Ads Specialist

The key responsibilities for this role include managing and optimizing Google Ads campaigns across various channels such as Search, Display, YouTube, Shopping, and Performance Max. You will be conducting keyword research and audience targeting to enhance ad performance. Additionally, you will be responsible for optimizing ad copy, landing pages, and bidding strategies to ensure maximum ROI. You will also be managing ad spend efficiently within budget constraints and implementing various bidding strategies like manual, automated, ROAS, and CPA to improve performance. Tracking, measuring, and reporting on key performance metrics such as CTR, CPC, Quality Score, Conversion Rate, and ROAS will be part of your responsibilities. It is essential to utilize tools like Google Analytics, Google Tag Manager, and conversion tracking for analyzing user behavior and providing insights and recommendations based on campaign performance data. A significant part of the role involves A/B testing and experimentation to optimize different campaign elements based on data-driven insights. You will also be required to monitor competitors" PPC strategies, identify opportunities for improvement, and stay updated on Google Ads updates, trends, and best practices. Collaboration and strategy development are crucial aspects of this position, as you will work closely with the marketing team to align PPC efforts with the overall digital marketing strategy. Coordination with designers, copywriters, and developers to enhance ad creatives and landing pages will also be part of your responsibilities. This is a full-time position that requires in-person work.,