Google Ads Specialist

2 - 7 years

1 - 5 Lacs

Posted:2 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Develop, implement, and manage PPC campaigns on Google Ads (Search, Display, Shopping, YouTube, Discovery).
  • Conduct keyword research and competitor analysis to identify growth opportunities.
  • Write compelling ad copies and optimize ad creatives to improve CTR and conversions.
  • Monitor campaign performance, track KPIs, and adjust strategies to maximize ROI.
  • Manage bidding strategies, budgets, and daily campaign performance.
  • Set up and track conversions using Google Analytics, Google Tag Manager, and other tracking tools.
  • Provide detailed reports with insights, trends, and recommendations for improvement.
  • A/B test ads, landing pages, and targeting strategies to increase performance.
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