Google Ads Specialist

Role & responsibilities

1. Meta Ads (Facebook & Instagram):

• Plan, execute, and optimize campaigns across objectives (traffic, conversions, catalog sales, video views, retargeting).

• Conduct A/B testing of creatives and track performance metrics.

• Collaborate with the design/content team to create engaging ad creatives (images & videos). 2. Google Ads Management:

• Set up and manage Search, Display, Shopping, and Video campaigns.

• Perform keyword research, develop bidding strategies, and deliver ROI-focused reporting.

3. Website Operations (Shopify / Wix / WordPress):

• Manage homepage updates, product listings, and collections.

• Coordinate with the design/content team for banners, creatives, and landing pages.

4. WhatsApp Marketing (AI Sensy or Similar):

• Automate responses for customer queries and cart recovery.

• Execute promotional campaigns, broadcasts, and retargeting.

• Track template performance, delivery rates, and click-through metrics.

5. Analytics & Reporting:

• Monitor and analyze campaign performance using Google Analytics, Meta Insights, and WhatsApp dashboards.

• Implement tracking via Google Tag Manager and Facebook Pixel.

• Prepare regular performance reports with actionable insights.

Preferred candidate profile