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Google Ads Specialist

Google Ads Specialist

Jungle Safari India

5 - 9 years

0 Lacs

delhi

Posted:17 hours ago| Platform: Shine logo

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Skills Required

lead generation web development software development keyword research competitor analysis landing pages remarketing display campaigns communication skills google ads campaigns crmhrms development ad copies conversion funnels campaign metrics analysis ab testing google ads policies google ads tools analytics platforms keyword planning tools performancebased advertising strategies funnel optimisation technical offerings analytical mindset

Work Mode

On-site

Job Type

Full Time

Job Description

As an experienced Google Ads Specialist in IT services, your primary responsibility will be to strategize, create, and manage effective Google Ads campaigns to generate leads for services such as Web Development, Software Development, CRM, and HRMS Development. You will conduct detailed keyword research and competitor analysis to optimize ad performance. Additionally, you will be required to create compelling ad copies, landing pages, and conversion funnels. It will be crucial to track and analyze campaign metrics to improve ROI and reduce CPC. You will also manage remarketing, display campaigns, and other Google Ads features efficiently, while collaborating with sales and business development teams to align campaigns with service offerings. Continuous testing of ad creatives, landing pages, and targeting strategies will be essential to enhance conversion rates. Staying updated with Google Ads policies, trends, and algorithm changes is necessary to ensure that best practices are followed. To excel in this role, you should have 5 to 6 years of hands-on experience managing Google AdWords campaigns specifically for IT services and project-based lead generation. A proven track record in generating qualified leads in areas like web and software development, CRM, and HRMS projects is required. Strong knowledge of Google Ads tools, analytics platforms (Google Analytics, Tag Manager), and keyword planning tools is essential. Experience with performance-based advertising strategies and funnel optimization is preferred. A good understanding of technical offerings to effectively target and communicate with potential clients is crucial. Excellent communication skills and an analytical mindset will be beneficial in this role.,

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Google Ads Specialist