Google Ads Specialist

Job Summary:

Google Ads Expert

Key Responsibilities:

• Plan, create, and manage Google Ads campaigns across various networks.
• Conduct in-depth keyword research, audience targeting, and competitor analysis.
• Optimize campaign performance through A/B testing, ad copy improvements, bidding strategies, and landing page alignment.
• Implement and manage conversion tracking using Google Tag Manager and/or GA4.
• Analyze campaign data to extract insights and present actionable recommendations.
• Collaborate with design and content teams for ad creatives and landing page strategies.
• Maintain and improve Quality Score, CTR, and conversion metrics.
• Generate regular performance reports and communicate results to stakeholders.
• Stay updated with the latest trends and best practices in paid advertising and digital marketing.

Required Qualifications:

• Proven experience managing Google Ads campaigns (2+ years preferred).
• Proficiency with Google Analytics (GA4), Google Tag Manager, and Data Studio/Looker Studio.
• Strong understanding of bidding strategies, audience segmentation, and remarketing.
• Analytical mindset with the ability to interpret data and trends.
• Excellent communication and reporting skills.